Rik Woldring has a background as a legal counsel at ING Bank but most recently he was the Managing director of leading global music and entertainment PR agency the Media Nanny, who work with massive artists such as Martin Garrix, David Guetta, Dubfire, Hot Since 82 and a lot more. Within the Media Nanny, he was responsible for the growth and diversification of the client roster into different areas within the music and entertainment world. In April 2019 Rik ice founded a new creative agency called the Brand Father and started to work for global brands to help them find their space in the music, entertainment and gaming industry via brand partnerships, festival and event activations, content creation and consultancy.

 

In this episode we talk about Rik's journey, the Media Nanny and the brand Fathers, brand partnerships with artists, projects he’s worked on and more!

 

Find out more about The Brand Father here:

https://www.thebrandfather.nl/

 

Find out more about The Media Nanny here:

https://www.themediananny.nl/