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What if chiropractic is more than a career?
What if one adjustment could completely change the way you understand the profession?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Jack Bourla, DC, ACP, president of Sherman College of Chiropractic, for a powerful conversation about chiropractic philosophy, innate intelligence, vertebral subluxation, chiropractic education, and the future of the profession. Dr. Jake
Dr. Bourla did not originally plan to become a chiropractor. His background included cell and molecular biology, teaching, biotechnology, business, and entrepreneurship. At 39 years old, after witnessing a chiropractic experience that dramatically changed his wife's condition, he decided to enter chiropractic school. Dr. Jake Dr. Jake
But one of the most defining moments of his chiropractic career came years later during the birth of his son.
After a difficult delivery, his newborn son was taken toward the NICU in serious distress. Dr. Bourla describes evaluating his son's upper cervical spine and applying gentle sustained pressure. When he returned approximately 45 minutes later, his son was crying, moving, breathing, and reportedly had an Apgar score above nine. Dr. Bourla explains why that experience took his conviction in chiropractic to an entirely different level. Dr. Jake Dr. Jake
Dr. Baker shares a remarkably similar experience from the birth of his own son, Isaiah, and how that moment helped shift his understanding of chiropractic from neck and back pain toward human function, potential, and purpose. Dr. Jake
They also discuss why chiropractors must do a better job communicating what chiropractic actually is, why the profession should not be reduced to pain care, and how innate intelligence and the body's internal organization remain central to chiropractic philosophy. Dr. Jake
The conversation then turns to Sherman College of Chiropractic. Dr. Bourla explains why Sherman emphasizes the philosophy, science, art, and business of chiropractic, with the goal of graduating chiropractors who are competent, confident, certain, and committed to serving humanity. Dr. Jake Dr. Jake
Meet the Guest
Dr. Jack Bourla, DC, ACP is the president of Sherman College of Chiropractic.
Before entering chiropractic, he worked in education, biotechnology, and business. He later practiced chiropractic for approximately 25 years before moving into chiropractic education and leadership. Dr. Jake
At Sherman College, Dr. Bourla is focused on preserving chiropractic philosophy while preparing the next generation of chiropractors in philosophy, science, technique, business, and service. Dr. Jake
Key Takeaways
If you are a chiropractor, chiropractic student, or someone considering entering the profession, this is an episode worth hearing.
Share it with someone who needs to understand that chiropractic can be about far more than neck pain and back pain.
Tune in to Rip It for more conversations about chiropractic philosophy, innate intelligence, leadership, practice, purpose, and the future of the profession.
How do you grow a successful chiropractic practice without losing the reason you became a chiropractor in the first place?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Paul Reed for a conversation about chiropractic leadership, practice growth, faith, business, mentorship, and staying connected to the principle.
Dr. Paul shares lessons from nearly three decades in chiropractic, including growing multiple practices, leading more than 30 employees, mentoring associate doctors, and eventually stepping into the role of CEO instead of being the doctor doing everything himself. At one point, his multi-office model generated more than seven figures in personal annual income.
But the conversation goes much deeper than numbers.
Dr. Paul explains why chiropractors can lose their certainty when they drift too far from the core principles of the profession, and why staying close to your purpose is essential for long-term success.
They also break down morning routines, quiet time, gratitude, team meetings, patient connection, associate compensation, outreach, KPIs, coaching, and how to build a business without allowing the numbers to control you.
One of the biggest lessons from the episode is simple:
Know your numbers, but never forget that every spine and nervous system represents a person you have been given the opportunity to serve.
Meet the Guest: Dr. Paul Reed
Dr. Paul Reed is a chiropractor, mentor, entrepreneur, and founder of ChiroFest.
ChiroFest began as a small philosophy gathering and eventually grew into a major chiropractic event built around one mission: “Honor the past, preserve the future.” Chiropractic Life, Lessons, and…
After building and operating multiple chiropractic offices, Dr. Paul now focuses heavily on mentoring chiropractors, helping doctors grow their practices while strengthening their leadership, health, relationships, faith, and personal discipline. Chiropractic Life, Lessons, and…
Key Takeaways
Connect with Dr. Paul Reed: Instagram
If you are a chiropractor who wants to grow without losing your purpose, this episode is for you.
Share it with another chiropractor, associate, or chiropractic student who needs to reconnect with the mission.
Tune in to Rip It for more conversations about chiropractic, leadership, practice growth, innate intelligence, and the principle.
What actually makes an immune system strong?
In this episode of Rip It, Dr. Steven Baker sits down with chiropractor and immunology researcher Dr. Patrick Flynn for a deep conversation about vaccines, inflammation, immune function, chiropractic philosophy, and the difference between germ theory and terrain theory.
Dr. Flynn shares how his own childhood health struggles led him into chiropractic, nutrition, and eventually advanced study in immunology. He explains the difference between innate and adaptive immunity and why understanding how the immune system responds matters when making health decisions.
The conversation also explores vaccine mechanisms, adjuvants, immune responses, autoimmune conditions, mRNA technology, and the importance of avoiding absolute claims when discussing complex science. Dr. Flynn emphasizes giving people enough information to understand the mechanisms and make their own decisions.
Dr. Baker and Dr. Flynn also break down terrain theory, chronic inflammation, the chiropractic concept of trauma, toxins, and thoughts, and why long-term health requires more than simply chasing symptoms.
This episode is for chiropractors, parents, and anyone who wants to better understand the immune system and take a more active role in their health.
Meet the Guest: Dr. Patrick Flynn
Dr. Patrick Flynn is a chiropractor with decades of experience studying nutrition, immune health, and chiropractic philosophy.
His continuing education has focused heavily on immunology, including graduate-level coursework and training in immune function, allergies, viruses, and vaccine science.
Key Takeaways
What You’ll Learn
Connect with Dr. Flynn
Website: https://drpatrickflynn.com/about/
This episode goes much deeper than the usual vaccine debate.
Tune in to Rip It for a conversation about immunology, inflammation, terrain, chiropractic philosophy, and how much control you may actually have over your own health.
What if every child had their spine and nervous system checked from the beginning of life?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Neil Cohen for a powerful conversation about pediatric chiropractic, innate intelligence, faith, chiropractic philosophy, and why every man, woman, and child should be checked for vertebral subluxation.
Dr. Neil explains why chiropractic is not about waiting until symptoms appear. It is about protecting and maintaining the health God already placed inside the body.
This episode dives into newborn chiropractic care, birth stress, the nervous system, family wellness, ChiroKids Connect, and why moms need to understand the importance of getting their children checked.
Dr. Baker and Dr. Neil also talk about the current state of chiropractic, why the profession has drifted from its original message, and why chiropractors must return to truth, principle, and the nervous system.
They also discuss faith, wisdom, the narrow gate, chiropractic education, Sherman College, Life University, Life West, Dr. Neil’s books, and his Christ-centered coaching for chiropractors.
This episode is for chiropractors, chiropractic students, parents, and anyone who believes the body was fearfully and wonderfully made.
Meet the Guest: Dr. Neil Cohen
Dr. Neil Cohen is a chiropractor, author, speaker, coach, and leader in principled chiropractic.
He is passionate about helping chiropractors communicate the truth of chiropractic, serve families, lead with faith, and build lives and practices rooted in biblical wisdom.He is also the author of A Hope Without End and Walking Ancient Paths: Living Centered in God’s Wisdom.
Key Takeaways
What You’ll Learn
Share this episode with a chiropractor, student, parent, or family who needs to understand the bigger purpose of chiropractic.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.
Dr. Wade Port joins Rip It to talk about innate intelligence, principled chiropractic, symptoms, service, Arnaud Bernier, and the deeper purpose of chiropractic care.
What if symptoms are not the enemy?
What if symptoms are the language of innate intelligence?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Wade Port for a powerful conversation about principled chiropractic, innate intelligence, service, healing, and the deeper purpose behind the adjustment.
Dr. Wade shares how his life and chiropractic journey were shaped by Arnaud Bernier, the MLS approach, Cafe of Life, and the belief that who you are as a human being comes before what you do as a chiropractor.
This episode dives into the difference between medicalized chiropractic and true principled care. Dr. Wade and Dr. Baker talk about why chiropractic must be bigger than pain relief, why the language used in your office matters, and why chiropractors must stop reducing the profession to symptoms, treatment rooms, and insurance codes.
They also discuss how to connect chiropractic to a patient’s values, how to listen beyond the symptom, and how to help people understand that their body is not broken. It is adapting.
Dr. Wade explains innate intelligence as the inborn wisdom of the body, a gift from God that continues working to protect, heal, and guide the body every day.
This episode is for chiropractors, chiropractic students, and anyone who wants to understand the heart, philosophy, and power of real chiropractic.
Meet the Guest: Dr. Wade Port
Dr. Wade Port is a chiropractor, teacher, speaker, and leader in principled chiropractic.
He practices at LifeWorks Chiropractic in Marietta, Georgia, near Life University, and teaches through MLS Seminars, continuing the work and legacy of Arnaud Bernier.
Dr. Wade is passionate about helping chiropractors reconnect with the principle, develop a heart of service, and deliver chiropractic care from a deeper place of purpose, presence, and mastery.
Key Takeaways
What You’ll Learn
If this episode challenges the way you think about symptoms, service, and chiropractic, share it with another chiropractor or student who needs to hear it.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.
Dr. Kyle Collins joins Rip It to talk upper cervical chiropractic, corrective care, patient value, pricing, care plans, referrals, and building a practice with certainty.
What if patients are not really asking, “How much do you charge?”
What if they are really asking, “Can you help me?”
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Kyle Collins, an upper cervical chiropractor in Scottsdale, Arizona, for a powerful conversation about chiropractic value, corrective care, pricing, patient communication, and getting people well.
Dr. Kyle shares why patients will travel for great chiropractic care, how upper cervical work changed his practice, and why he believes chiropractors should stop making care about a per-visit price.
This conversation dives into the difference between relief care and corrective care, why doctors should not prejudge whether someone can afford care, how to build value before talking about money, and why confidence comes from knowing you can deliver results.
Dr. Baker and Dr. Kyle also discuss B.J. Palmer, wealthy chiropractic leaders, Robert Kiyosaki’s appreciation for chiropractic, care plans, spouse involvement, internal referrals, and the importance of staying focused on the main thing: helping people get well.
They also talk through upper cervical versus full spine chiropractic, when additional areas of the spine may need to be addressed, and why chiropractors should not be more loyal to a technique than they are to the patient.
This episode is for chiropractors who want to communicate better, charge with more certainty, create more value, and serve people at a higher level.
Meet the Guest: Dr. Kyle Collins
Dr. Kyle Collins is an upper cervical chiropractor based in Scottsdale, Arizona.
He is passionate about corrective chiropractic care, upper cervical work, principled practice, and helping patients restore function by addressing subluxation and nervous system interference.
Through his practice, Dr. Kyle helps patients understand that chiropractic is not just about pain relief. It is about getting the body functioning better so people can live healthier lives.
Key Takeaways
What You’ll Learn
Connect with Dr. Kyle Collins
Facebook: https://www.facebook.com/drkylemcollins
Dr. Cameron Maynard joins Rip It to talk about chiropractic mindset, practice growth, burnout, mission, discipline, and staying anchored in principled chiropractic.
Episode Show Notes
What if the next patient is not one more thing you have to do?
What if it is one less opportunity to change a life?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Cameron Maynard for a powerful conversation about chiropractic mindset, leadership, purpose, burnout, practice growth, and staying anchored in the principle.
Dr. Cameron shares the perspective shift that changed the way he practiced during one of the busiest seasons of his life. While adjusting hundreds of patients each week, speaking to patients, leading his team, and running a high-volume chiropractic office, he began to feel the weight of “one more.”
Then the shift hit him.
It is not one more.
It is one less.
One less chance to adjust.
One less chance to lead.
One less chance to speak truth.
One less chance to help a family understand chiropractic.
Dr. Cameron and Dr. Baker also talk about morning discipline, being present during the day, handling rejection, learning from feedback, reading biographies, staying congruent, and making the chiropractic mission bigger than yourself.
Dr. Cameron also shares how chiropractic changed his own life after a serious neck injury, numbness, muscle atrophy, and a recommendation for spinal fusion surgery at only 21 years old. Through chiropractic care and spinal correction, he saw firsthand that the body was designed to heal.
This episode is for chiropractors, chiropractic students, practice owners, and anyone who needs to reconnect with purpose, gratitude, and the bigger mission of chiropractic.
Meet the Guest: Dr. Cameron Maynard
Dr. Cameron Maynard is a chiropractor, speaker, mentor, and leader in the chiropractic profession. He is known for helping chiropractors stay anchored in principle, lead with conviction, and build practices that serve people at a higher level.
Key Takeaways
What You’ll Learn
Connect with Dr. Cameroon.
Facebook: https://www.facebook.com/cameron.maynard.2025
Instagram: https://www.instagram.com/drcameroninoklahoma/
Website: https://www.maxliving.com/clinic/maynard-family-chiropractic/about
If this episode challenges you, share it with another chiropractor who needs to get back on mission.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.
What happens when one mother listens, one chiropractor speaks up, and a child’s entire future changes?
In this episode of Rip It, Dr. Steven Baker sits down with longtime friend, mentor, coach, and chiropractic leader Dr. Greg Loman for a powerful conversation about purpose, pediatric chiropractic, scoliosis, principled care, and the mission to lead people out of a broken healthcare system.
Dr. Greg shares the story that shaped his entire life. As a child, he was sick, medicated, struggling with breathing issues, digestive problems, ADHD, and eventually diagnosed with severe scoliosis. He was scheduled to have Harrington rods placed in his spine until his mother’s friend spoke up and told her to take him to a chiropractor.
That decision changed everything.
Through chiropractic care, Dr. Greg watched his spine change, his health transform, and his purpose become clear. At just 12 years old, he knew chiropractic would become his life’s work.
This episode is a wake-up call for chiropractors who have forgotten how powerful this profession really is. Dr. Greg and Dr. Baker talk about why chiropractors must stop playing small, why children need to be checked, why families need to be reached, and why the profession must get back on purpose.
They also discuss high-volume practice, adjusting over 1,000 visits a week, caring for families, getting in state, opening your mouth, building a mission-driven practice, and the 34 Million Vision to create a health revolution through chiropractic.
This is not just a conversation about practice growth.
It is a conversation about saving lives.
Meet the Guest: Dr. Greg Loman
Dr. Greg Loman is a chiropractor, coach, speaker, leader, and longtime force in the chiropractic profession.
After his own life was changed through chiropractic as a child, Dr. Greg dedicated his career to helping families understand the power of the body to heal when interference is removed.
He has spent decades practicing, speaking, mentoring chiropractors, building Max Living, and helping doctors reconnect with their purpose so they can serve more people, reach more families, and lead with conviction.
Key Takeaways
If this episode fires you up, share it with another chiropractor who needs to get back on purpose.
Send it to a student who needs to understand the bigger mission.
Send it to a parent who needs to know their child should be checked.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.
Connect with Dr. Greg Loman
Website: https://www.maxliving.com/about
What if chiropractic is not just something we do?
What if it is a principle we are called to honor?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. Anthony White for a powerful conversation about chiropractic, innate intelligence, the nervous system, and what it means to serve the principle with conviction.
Dr. Anthony shares how he first discovered chiropractic as a teenager after a sports injury, but more importantly, how he went from simply becoming a chiropractor to understanding why he stayed a chiropractor. His journey took him from curiosity, to practice, to conviction, and ultimately to a mission rooted in the truth that the body was designed by God to heal.
This episode dives deep into the philosophy, science, and art of chiropractic. Dr. Baker and Dr. Anthony talk about the safety pin cycle, the brain-body connection, subluxation, mechanoreception, the prefrontal cortex, the three Ts, and why chiropractic is far bigger than neck pain and back pain.
They also discuss what it means to lead patients with love, confront with conviction, and help families understand that true health comes from removing interference so the body can express life at a higher level.
This is a must-listen episode for chiropractors, students, and anyone who wants to understand the deeper purpose behind chiropractic care.
Meet the Guest: Dr. Anthony White
Dr. Anthony White is a chiropractor, speaker, leader, and passionate advocate for principled chiropractic care.
His mission is to help people understand the power of the nervous system, the role of innate intelligence, and the importance of honoring the laws and principles that govern health.
Through his practice and teaching, Dr. Anthony helps families reconnect with the truth that the body is not broken. It is designed with intelligence, purpose, and the ability to heal when interference is removed.
Key Takeaways
What You’ll Learn
Who This Episode Is For
Connect with Dr. Anthony White
Facebook: https://www.facebook.com/AnthonyWhiteDC/
If this episode fired you up, share it with another chiropractor, student, or parent who needs to hear the bigger message of chiropractic.
Send it to someone who thinks chiropractic is only about back pain.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, truth, purpose, and above-down, inside-out healing.
What if America’s healthcare crisis is not a money problem?
What if it is a philosophy problem?
In this episode of Rip It, Dr. Steven Baker sits down with Dr. David Erb for a powerful conversation about the failure of symptom-based healthcare, the rising cost of sickness, and why chiropractic must step into a much bigger role.
Dr. David breaks down how the United States continues to spend trillions of dollars on healthcare while people keep getting sicker. He explains why the current system is built around managing symptoms instead of finding cause, and why chiropractic offers a completely different model.
This episode dives into above-down, inside-out healing, innate intelligence, chemical dependency, the power of getting in state, and what it means to lead people back to true health.
If you are a chiropractor, student, parent, patient, or anyone questioning the direction of modern healthcare, this episode will challenge the way you think.
Meet the Guest: Dr. David Erb
Dr. David Erb is a chiropractor, speaker, author, and leader who has spent nearly three decades helping people understand true health from an above-down, inside-out perspective.
He is the author of Breaking Free from Chemical Religion and Finding Your Way Back to Health, a book written to challenge the belief system that keeps people dependent on drugs, symptom management, and a broken sick-care model.
Through practice, teaching, writing, and speaking, Dr. David continues to call people back to the truth that the body is designed to heal when interference is removed.
Key Takeaways
What You’ll Learn
Connect with Dr. David Erb
Learn more about Dr. David, his work.
https://www.facebook.com/ErbFamilyWellness/?ref=NONE_xav_ig_profile_page_web#
Who This Episode Is For
If this episode opened your eyes, share it with someone who needs to hear a different message about health.
Send it to a chiropractor who needs to get fired up.
Send it to a parent who is questioning the current system.
Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, truth, and purpose.
The future of healthcare will not be fixed by more drugs, more spending, or more symptom management.
It will be changed by people who understand that the body was designed to heal.
Chiropractic has carried that message from the beginning.
Now it is time to lead with it.
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