Build / Give / Grow / Transform: Groundswell Marketing:
Give: The shift in thinking for growth marketing in the new new reality.
You need to reframe how you want to attract people to invest time to view, consider and proceed to get to know you and consummate the relationship with one and more transactions. No one night stands here. IF your looking to build a groundswell of ongoing profitable clients, the new acquisition strategy is to focus on What you can give of value to your clients to attract and invite them to proceed in the next stage of the relationship.
When prospects are looking to solve a problem they tend to go in stages: Awareness, Consider, Comparison and Commitment.
Read my article in Medium for the whole story: https://medium.com/@ScottMartin/give-the-new-customer-acquisition-strategy-aacb506b530b
RIPCURRENTS- A daily briefing on Mindset / Mission / Marketing - Host Scott Martin shares insights, trends and news and connects them for entrepreneurs who are looking to get meaningful, rapid, and long term growth/results. Its all about impact
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https://www.Groundswell.Marketing
RipCurrents ( https://anchor.fm/ripcurrents ) Is a daily briefing on individual topics such as Marketing trends, innovations, ideas and insights.