Welcome to the premiere of Reinhart’s new podcast series, RIPL Effect. Reinhart Shareholder Heidi Thole will be serving up industry insights, business-critical knowledge and actionable information that craft brewers, distillers or anyone else interested in trademarks can use to protect their own work and brands. Guest experts will also join Thole in future episodes to discuss trending topics and legal updates across a variety of different industries.

In this first episode, Thole takes a look into the world of trademarks, providing a comprehensive overview of what they are, how they work, and their importance in branding and marketing at the intersection of brewing and distilling. Thole also discusses the different types of trademarks that exist, their strength levels and the benefits of registering one. Additionally, the episode examines legal considerations such as trademark infringement and enforcement, and challenges like using a celebrity’s likeness or copyrighted material in branding.