Rise to Alignment just became Inside La Sala — welcome to the new house. This episode wraps up the DM series with the 3-step framework for selling in the DMs without sounding like a script: find the signal, respond with context, then invite. Plus, Liz shares the 1am realization that led to the full rebrand from Phoenix Arising to Casa de Sales. If you know what you do but can't say it online in a way that brings in clients — this one's your cafecito reset.

In this episode:

• Why the DMs aren't dead — you're just using them to pitch instead of qualify
• The 3-step DM framework: signal → context → invite
• Why "pretty but broke" messaging keeps your inbox quiet
• The real story behind the Casa de Sales rebrand

DM Liz "PODCAST" on Threads to keep the conversation going.

sales messaging, selling in the DMs, DM sales strategy, service-based business owner marketing, how to sell in Instagram DMs, sales messaging strategist, content that sells, sales conversations online, qualifying leads in DMs, Threads content strategy, sales messaging podcast

Are your Instagram Stories bringing in views, but zero leads? In this episode, host Lisbeth Graham breaks down the third and final part of her 3-Part Instagram Story Sequence: Storyselling & Calls to Action (CTAs).

Lisbeth reveals how to seamlessly move cold followers from viewing your stories into taking real action in your DMs. She walks through four go-to CTA strategies—from casual "taps" to deliberate reply words—and explains why leveraging your ideal client’s exact words is the key to creating content that converts without feeling fake or forced.

• The Role of the CTA: The first two parts of the sequence build anticipation; the CTA is where you ask your audience to move from passive viewers to active participants.
• 4 High-Converting Story CTAs:
  1. Tap Here: A low-friction micro-commitment ideal for opening friendly DM conversations.
  2. Swipe Directives: Fun directional prompts (swipe up, right, left) that act as immediate conversation starters.
  3. Reply a Word: A high-intent CTA that signals a follower is hot, engaged, and ready to explore working with you.
  4. Link Stickers: Great for capturing data—and identifying when to switch up your strategy if link clicks aren't converting into conversations.
• Connections, Clients, or Collabs: Remember that every story response doesn't need to be an instant sale; focus on building genuine relationships.
• The RAW Method: How marrying your authentic voice with your client’s exact language creates messaging that naturally converts.

• Born to Sell (Done-For-You VIP Week): Get your messaging completely aligned. Lisbeth takes your authentic voice, pairs it with your clients' exact words, and builds converting copy so you never struggle with "what to say" again.

• Instagram: Send a DM to connect, chat about your messaging, or discuss Born to Sell!

Podcast Tags / SEO Keywords:

Instagram Story Strategy, Storyselling, Content Messaging Strategist, Instagram DM Sales, Call to Action Examples, Convert Cold Followers, RAW Method, Born to Sell VIP Week, Service-Based Business Marketing, Organic Client Acquisition, Social Media Conversion, Lisbeth Graham, Copywriting for Service Providers, Instagram CTAs, DM Sales Framework

The One Story That Makes Your Audience Choose You Over Everyone Else

In a time where trust is super low and people just can't seem to trust anyone online — what is it that actually makes someone choose you over someone else?

It's not your aesthetic. It's not your follower count. It's the testimony story. And in this episode, I'm breaking down the second story in your three-part sequence — the one that builds your authority, gets people to see themselves in your content, and gives them every reason to pick you.

Here's what we cover:

• Why testimonials work when everything else feels like noise — and how sharing client wins the right way makes your audience think "that's me"
• How to share a case study that paints a picture — including the real story of a client who was ready to quit at the 50–70 day mark and ended up booked out a year later
• What to do if you think you don't have testimonials — spoiler: they're buried in your DMs, your Zoom calls, your transcripts right now
• Why showing up on camera matters — and how to start small even if the idea of talking to a camera makes you feel like an idiot (I've been there, December 2015, rocking chair, camera going up and down)
• The words that actually make people stop scrolling — your results have to have words they've said, words they want, words that make them think "I need that"

This is the A in the R.A.W. Method — your Authentic Voice. And this is the story that answers the question your audience is always asking: why you?

Ready to have a playbook full of the exact words your people want to hear? DM me on Instagram to start chatting about how having your own Playbook can drive sales and leads from your Threads

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2. how to use testimonials on Instagram
3. building authority online as a service provider
4. client testimonials for coaches
5. Instagram stories that convert
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7. how to get clients on Instagram
8. authentic brand voice online
9. done-for-you messaging playbook
10. R.A.W. method messaging
11. Rise to Alignment podcast
12. Lisbeth Graham positioning strategist

Here's the SEO title and description package for Episode 22:

1. The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories)
2. Stop Posting Stories That Go Nowhere — Part 1 of the DM-Generating Story Sequence
3. Episode 22: Turn Your First Story Into a Client Magnet (Engagement Stories Explained)

My pick: Episode 22: The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories) — it's got the keyword phrase "Instagram story sequence," the number signals a series (good for binge listening), and "get more DMs" is the outcome people are searching for.

If you want your Instagram stories to actually start conversations instead of just existing, this episode kicks off a 3-part series breaking down the exact story sequence to turn viewers into DMs and clients.

In Part 1, Liz breaks down the two types of engagement stories every business owner should be using — personal and business — and how to use them to start real market research with your audience. You'll learn how to ask the right questions to uncover your audience's exact words, pain points, and fears, and how to turn those answers directly into content that makes people feel seen, heard, and ready to engage.

This episode also introduces the RAW Method (Real words, Authentic voice, Words that convert) and shows how your audience's real words — gathered straight from your stories — become the foundation for messaging that actually converts.

In this episode you'll learn:

— The 2 types of engagement stories to post and when to use each one — How to turn audience answers into content ideas using market research

— Why "seen and heard" words are the key to nurturing your audience

— How this connects to the RAW Method and the Born to Sell Playbook

— What's coming in Part 2: client win stories

If you're tired of freezing up wondering what to post, this episode shows you how to let your audience tell you exactly what to say.

Check out Liz's freebie on how to find your client's true words

Wanna learn about Born to Sell: Turn your words into content that Sells?

Connect with Liz over on Instagram

Instagram stories, Instagram marketing, content strategy, messaging strategy, content messaging strategist, RAW Method, social media strategy, Instagram engagement, audience research, market research, DM strategy, content that converts, online business growth, service based business, Instagram story sequence, client testimonials, brand messaging, business coaching, content creation tips, audience nurturing

The 3-Part Story Sequence That Turns Instagram Viewers Into DM Conversations

Real talk — most people are posting on Instagram and getting nothing back. No DMs, no replies, no movement. And it's not because your offer is bad or your content is wrong. It's because there's no sequence guiding people from "who is this?" to "I need to work with her."

In this episode, I'm sharing the three-part story sequence I use on Instagram to nurture people who find me on Threads and bring them into my world — without being salesy, without cold pitching, and without being on every platform known to mankind.

Here's what we cover:

• Why a story sequence matters — and how keeping it simple is what actually creates momentum, especially when life is full (yes, summer, I see you)
• Story Part 1: The Engagement Story — how to open a conversation with your audience using polls, questions, and relatable moments that make people feel seen before you ever talk business
• Story Part 2: The Authority Story — how to share a client win that uses their exact words so your dream client stops mid-scroll and thinks "wait, that's me"
• Story Part 3: The Call-to-Action Story — how to close the loop and tell people exactly what to do next without it feeling forced or pushy

This is the foundation of how I build relationships on Instagram — and it's how I've created consistent DM conversations and client leads even during the season of life where I had zero village, a part-time job, and three kids being homeschooled.

If you've been wondering why people are watching your stories but never reaching out — this episode is the answer.

Ready to have messaging that actually sounds like you and speaks directly to your people? Click the link to learn more about Born to Sell, my 7-day done-for-you messaging and positioning playbook. →

https://www.instagram.com/yourmessagingrebirth/

1. Instagram story strategy for service providers
2. how to get DMs from Instagram stories
3. Instagram story sequence for coaches
4. nurture content on Instagram
5. convert Instagram followers to clients
6. messaging strategy for service-based business owners
7. Instagram DM sales strategy
8. online service provider content strategy
9. how to attract clients on Instagram
10. done-for-you messaging playbook
11. Rise to Alignment podcast
12. Lisbeth Graham messaging strategist

If your content isn't pulling in the right people, it's probably not a content problem. It's a placement problem.

In this episode I'm breaking down the attraction marketing strategy that nobody actually explains, including how to find the platform where strangers discover you, what to post there that's different from everything else you're creating, and why consistency is less about the algorithm and more about your message.

What we cover:

• What a top of funnel platform actually is and how to find yours
• The four types of attraction content that make someone stop and follow you
• Why going viral is not the goal and what to focus on instead
• The real reason your content isn't converting even when you're posting consistently
  

If you are a service based business owner who is posting consistently but still not attracting the right clients, this episode is for you.

Free 5-Day Challenge: Spark the Conversation Find the exact words your people use so your content starts calling in the right ones. https://lisbethgraham.co/freechallenge

Done For You Messaging and Positioning: Born to Sell A 7-day intensive starting at $2,000. I do all the research and hand you a custom 30+ page playbook. Email me at [email protected]

Follow me on Instagram: @yourmessagingrebirth
Follow me on Threads: @yourmessagingrebirth

What happens when you move across the country in three months, get physically sick during a five-day road trip, and realize the neighbor conflict that's been exhausting you was actually a wake-up call?

This is the raw, honest Season 2 opener where Lisbeth shares the real story behind her business pivot and it starts with a military family relocation from Jacksonville to San Diego that was anything but smooth. You'll hear about the neighbor drama, the chaos of packing up 10,000+ pounds of household goods, driving cross-country while genuinely ill, and the moment she realized something profound: toxic environments don't just stress you out emotionally; they literally make you sick.

But here's what matters: once she left Jacksonville, everything shifted. Her health improved. Her energy returned. And she had a massive realization about what her clients actually need and it's not what she thought.

You'll learn:

• How toxic environments silently drain your health (and what happens when you leave one)
• Why most content creators are actually stuck in a "content paralysis" that no calendar can fix
• The real reason your clients freeze at the blank screen—and it's not what you think
• Why Lisbeth is pivoting her entire strategy toward content messaging and positioning
• How to create a "plug and play" content system that works even on your worst days

If you've ever wondered why you feel sick, stressed, or stuck, whether it's in your business or your environment, this episode is for you.

Ready to simplify your content and eliminate the overwhelm? Follow Lisbeth on Instagram at www.instagram.com/yourmessagingrebirth to learn more about her evolved content messaging and positioning strategy, or tune in next week for the deep dive into exactly how this works.

You're staring at the calendar wondering how you're going to keep your business going this summer with kids home, nap schedules, and maybe 45 minutes on a Tuesday if everyone cooperates.

And you've already convinced yourself you'll just scale back and slow down. But what if you didn't have to choose?

In this episode, you'll learn how to sign clients this summer without burning out or turning your business into a full-time hustle while your kids need you most.

The secret isn't working harder or posting more, it's getting crystal clear on your message so the right people know exactly why they should hire you.

You'll learn:

• How to reframe the "I don't have time to market" mindset and focus on what actually drives sales (hint: it's not more content)
• The difference between messaging (about them) and positioning (about you), and why clarity in both changes everything
• The exact 3-part summer content plan: pain, proof, and case studies that position you as the expert without oversharing your secrets
• How to create one core piece of content per week and repurpose it strategically across platforms
• A realistic summer schedule built around your life, not your business, so you can work 2-3 focused hours a day and still move forward

If you're ready to stop stressing about doing it all and start showing up with a plan that actually works, this episode is for you.

Ready to simplify your message and attract clients this summer?

Grab the free Spark the Conversation Challenge start speaking directly to your ideal client in their own words.

Primary SEO Keywords:

• Summer business strategy for service providers
• How to sign clients with kids at home
• Content strategy for busy entrepreneurs
• Clear messaging for service-based businesses
• Simplified content plan for coaches
• How to attract clients without burnout
• Messaging vs positioning
• Summer marketing plan for moms in business
• Content repurposing strategy
• How to work 2-3 hours a day and sign clients

Secondary / Meta Keywords:

• Service-based business summer goals
• Messaging clarity for coaches
• Content that converts to clients
• Bare minimum business plan summer
• How to reset business goals for summer
• Homeschool mom business strategy
• Simple content batching for service providers
• Pain-aware content strategy
• Positioning yourself as an expert
• Client attraction without posting more
• Summer content schedule for entrepreneurs
• DM sales strategy without scripts
• How to show proof in your content
• Case study content ideas
• Outreach strategy for service providers
• Working on your business vs in your business
• Minimal marketing that drives sales
• Content ideas for service-based business owners
• How to be present with kids and grow your business
• One core piece of content strategy
• Message-to-market fit for coaches
• CEO time for busy business owners
• Summer visibility strategy
• How to reverse engineer client goals
• Voice of customer messaging

You've been telling yourself you'll figure out your messaging later, after the clients come in, after things stabilize. But that's exactly why the clients aren't coming in. In this episode, I'm breaking down the three basics that need to be locked in before anything else works: the who, the pain point, and the why you. Simple. Foundational. And the thing most people skip entirely.

WHAT THIS EPISODE COVERS

• Why skipping messaging basics is the actual reason for inconsistent income, not effort, not content volume
• The difference between a demographic target audience and a specific person and why only one gets you DMs
• How to find the real pain point (hint: it's not the one they're talking about publicly)
• The 'why you' question, what makes you different from every other person who does what you do
• A one-sentence homework challenge that will reveal exactly where your messaging is breaking down

KEY TAKEAWAYS

Basic 1 — The Who:

• 'Busy moms' is a demographic. A mom who runs a service-based business and can't figure out why her DMs are dead despite posting every day, that's a person.
• Getting specific doesn't shrink your audience. It sharpens your message so the right people finally feel seen.
• Knowing your specific person also tells you where to show up. You stop trying to be everywhere and start being exactly where she is.
  

Basic 2 — The Pain Point:

• The pain point they post about publicly isn't the real one. The real one is what they're thinking about at 2am wondering who's going to help them.
• You can't know the real pain point until you talk to your people. That's what the Spark the Conversation Challenge is built for.
• If your offer doesn't match your audience's actual problem, you don't have a business, you have a drip of random sales.

Basic 3 — The Why You:

• 'I help you manage your social media so you can focus on growing your business' is a job description. 'I help service providers drowning in content creation get their time back with a done-for-you system so they can close in the DMs instead’, that's a reason to choose you.
• The why you isn't about your title or your service. It's about what you do for your specific person that nobody else is saying quite like that.
  
  👉  Spark the Conversation Challenge — Free 5-Day: lisbethgraham.co/freechallenge

  👉  The Phoenix Experience — Monthly Mentorship: lisbethgraham.co/thephoenixexperience

Monique couldn't even finish the first blank. She couldn't tell you who she helped, what their problem was, or how she was going to fix it. The day she finally could? Everything changed, she became booked out. In this episode, I'm giving you the exact prompt she used. Fill it out and you'll finally understand why your DMs haven't been working.

WHAT THIS EPISODE COVERS

• The 5-part foundation prompt every service provider needs before sending another DM
• Why 'I help everyone' is the fastest way to speak to no one and how to get specific without losing people
• How to dig past the surface-level pain point to the thing that actually keeps your person up at night
• The difference between your program (the vehicle) and your framework (the route) and why both matter
• How to write a transformation that's emotional and real, not just a generic outcome

KEY TAKEAWAYS

Part 1 — Target Audience:

• You're not alienating people by getting specific. You're filtering out the people who were never going to buy from you anyway.
• The more specific you are, the easier it is to know where your person hangs out, which platform, which community, which room to be in.

Part 2 — Pain Point:

• Don't stop at describing a behavior. Dig into what she believes about that behavior. That's where the real pain lives.
• Ask: what does she think about herself because of this problem? What does she believe is possible or impossible?

Part 3 — Program / Offer:

• She's not buying your service. She's buying the outcome of your service. Name the tangible, physical thing she walks away with.
• 'Virtual assistant services' is not a program description. 'Done-for-you backend system that gives you your time back' is.

Part 4 — Framework:

• The framework is the route. The program is the car. Walk them through what month 1, 3, 6 looks like, make it feel like a journey with real pit stops.
• Sharing your route publicly won't get you copied. It'll get you clients. They can't duplicate you.

Part 5 — Transformation:

• So you can spend time with family' is too vague. 'So you can tuck your babies in and actually watch your favorite show while your business runs smoothly' is real.
• The transformation is emotional. It's not the destination, it's what she feels when she gets there.
  
  👉  Spark the Conversation Challenge — Free 5-Day: www.lisbethgraham.co/freechallenge

  👉  The Phoenix Experience — Monthly Mentorship: www.lisbethgraham.co/thephoenixexperience