RISE UP: The Show

Long before COVID-19 sped up all pivots related to online technology in almost every business imaginable, undercurrents of the same movement have been going on for some time. In the fitness industry, the idea of online training represents that transition. Why is online training something you should definitely look into if you’re in the fitness business? Khaled Elmasri dives into this topic with Jonathan Goodman, the Founder of the Personal Trainer Development Center and Online Trainer Academy Certification. Don’t miss out on some very helpful, sober advice that people who are taking their businesses online need to take heed of.

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Many run their own business thinking it could give them the freedom that a corporate job can’t afford. However, reality hits and running a business can even be a lot harder than what we thought it would be. How rewarding? It depends on whether what you have is a lifestyle business or a performance business. In this episode, Khaled Elmasri interviews fitness business owner, investor, and mentor, Justin Devonshire, to help guide us into the world of running a business—one that can create for us financial security and lifestyle freedom. What is the difference between a lifestyle business and a performance business? How much should you allocate for your top line and bottom line from your cashflow? When should you move from being a solopreneur to an entrepreneur? What should fitness business owners be expecting in the coming year? Justin answers these questions and more while letting us in on his own journey and the lessons he learned along the way. 

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To what lengths would you go through in chasing your dream? While the more complacent among us are content with a perfunctory chase, what sets the extraordinary is their dedication and willingness to sacrifice what they think they want now to achieve what they really want further down the road. For former NFL player and fitness coach, Johnathan Haggerty, this dedication comes from a strong faith in God and a mindset that quite simply forbids him from giving up. This reflects in his extraordinary three-year journey at the NFL and his present pivot to the fitness industry, a story that he now shares in this conversation with host, Khaled Elmasri.

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It’s easy to let one bad appointment ruin your whole day. We need to learn how to cope and figure out strategies to survive in unpredictable spaces. In this episode, Alex Povey joins Khaled Elmasri to share some tips for effective meditation and breathwork exercises in the pursuit of achieving nothing. Alex talks about his journey in chasing contentment – from religion to quantum physics – and discusses how to not deter from the vision because of the hurdles that you might come up against. He also highlights the importance of the environment for personal success and the success of your business. To know more about Alex and his chase for nothing, you may follow his podcast, Coaching Ignited.

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When you think about the word “alpha,” it somehow conjures an image of a dominant person or their behavior, especially concerning socially aggressive, hyper-masculine men who pick on somebody weaker than them physically. However, Zachary Babcock has a different definition of it. For him, being an alpha means that you are committed to doing whatever it takes to level up to win and to dominate. Zachary hosts the wildly successful Underdog Empowerment Podcast, a resource for alpha entrepreneurs to level up their passive income business. On today’s show, Zachary joins Khaled Elmasri to talk about the underdog mindset, what it takes to be an alpha entrepreneur, and share some strategies to growing a podcast.

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We can only automate so much of our business’ marketing that the time will come where our audience and consumers will look for something authentic. In this day and age, being an authentic business has become very important because people are starting to crave more of that emotional connection. Admittedly, this can be a great challenge for some, especially those who rely on Facebook ads. For today’s conversation, Khaled Elmasri invites Nicole Spencer, a former fitness studio owner turned Authentic Marketing Coach for Fit Pros. Nicole successfully started, ran, and sold her boot camp for a six-figure profit in just three years and ran an online weight loss coaching business. Her specialty now is building businesses from $0 to over $10k/month in less than six months in both the online and brick + mortar space. Here, she shares some of that great wisdom with us, particularly about becoming more authentic so you can thrive this 2020. Nicole then imparts more advice about finding that authentic voice, getting a mentor, nurturing old and new clients, posting content, and more. As the industry gets more crowded, separating yourself will take a lot of effort. Building an authentic brand that people will feel connected to and want to be a part of will be your game-changer.

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Any business should create a positive impact on the world. You need to create a vision for your business to deliver that impact. Vito La Fata, the owner of Fitness Profit Systems, shows us how we can create the vision for our business and our life that we want and find a way to monetize that. Vito is the go-to business and marketing educator, personal brand coach, and certified high-performance trainer of wellness and fitness professionals who are looking to grow their brand online. He outlines the five things you need to look at to efficiently start our own online business, and teaches on how to find and build an audience, scale your money, and perpetuate your message.

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Becoming a coach is not the end all be all of the journeys. Many coaches often find themselves losing because of this mentality, thinking that receiving certifications is all there is to becoming a great coach. Martin Rooney, the Founder of Training for Warriors, talks about closing the gap in coaching between those who simply get certifications and those who continue attending coaching courses and applying them. As an internationally recognized trainer, speaker, author, and pioneer of strength and conditioning, Martin believes in the power of continued growth to being an empowered coach who coaches for greatness. He shares all his insights about coaching, the fitness industry, and becoming a better coach. He fills in what is really missing in the industry while sharing how to bring out the warrior in you.

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How do you bring the boom into your fitness business and create the noise that gets you massive clients? Author of The One Hour Trainer and Menopause Success Triangle, Rahz Slaughter walks us through his success journey powered by the art of selling. Known as The Motivator, he drops a load of knowledge bombs for fitness trainers who are afraid to leap over the other side of grinding in a big box gym. Believer of the value of live events, find out from Rahz how to market your fitness business and sell a high-value training program without relying on social media. Also, catch his hacks to building authority in the industry and learn more about The One Hour Trainer Summit.

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The number one thing every salesperson is trying to figure out is the secret formula for that perfect sales pitch that would close more sales. Joe Arko, the owner of Learn To Earn, a consulting business developed to teach and mentor fitness professional to turn their passion into profits, gives us the phenomenal sales systems script that he uses with their coaching clients. He tells us why you need to figure out your relationship with money so it starts coming in. Moreover, Joe gives the six reasons why people are going to buy into you and the six-step process of how to make consultations so easy that the clients sell themselves. Lastly, discover how you can improve your internal dialogue with sales and money and learn about the first business-only summit being held in Toronto.

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