In this conversation, I talk with Rishi about how to use stories to drive conversions, the role of buyer psychology when writing copy, the patterns behind the best infomercials, and much more.

Rishi is a buyer psychology copywriter. For the last 12 years, Rishi has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce, has developed a 9-point copywriting process to optimize conversion rates. Frictionless Commerce works with direct-to-consumer consumer businesses that have invented a better solution to a problem. Companies like HandicappedPets.com and Oransi.com.

Connect with Rishi:

Website: https://www.frictionless-commerce.com/

Rishis' Linkedin: https://www.linkedin.com/in/rawatrishi/

Rishi's Newsletter: https://www.frictionless-commerce.com/join/

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For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/