Chris Madden is the Co-founder of Matchnode and Sea Bums. Matchnode is a boutique growth marketing firm that works with clients, including the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance. Sea Bums is a digital platform community centered around protecting our oceans. Sea Bums' 10K Generative NFT project donates 20% of sales and 3% of secondary market sales to ocean charities.
As a career entrepreneur, he's either founded, co-founded, or held leadership positions in companies, including Celebratelt.TV, Playhem, Chicago International Movies and Music Festival (CIMMfest), DPCM LLC, and Creaverde Group. Chris earned his BA in English and Spanish from Georgetown University and his MBA in entrepreneurship and marketing from the University of Illinois Chicago.
In this episode…
Years ago, brands were aimed at a more traditional advertising route. Now, it is slanted towards the digital space. How can brands stay relevant in a world that is shifting to digital outputs? Is it possible for an organization to comfortably transition to the expansive online space?
That's where Chris Madden enters the room. He has experience and patience in guiding brands that are unsure of the digital realm. He helps companies grow by increasing communication, ROI, and funneling traffic to create sales. Through his social marketing advertising and online community, Chris saw an opportunity to make positive changes using the metaverse and NFTs (non-fungible tokens). Now, he's here to share how to drive revenue for your business in the digital space while creating meaning and purpose.
In this episode of the Rising Entrepreneurs Podcast, join Dr. Jeremy Weisz as he sits down with the Co-founder of Matchnode and Sea Bums, Chris Madden, to discuss the digital experience of the metaverse and digital marketing. Chris talks about digital advertising, the software and technical learning used to create his digital community, and marketing inclusive experiences to generate revenue.