Episode 1: Rising Tariffs. Falling Nerves. Welcome to Sales in 2025

When tariffs rise, nerves fall—and no one feels the pressure more than HK&K’s sales and marketing leaders. In this episode, Marcus (VP of Marketing) and Sam (VP of Sales) grapple with the reality of price increases. Should they follow CFO Carlos’s call for quick hikes, or hold off to keep customers onside?

Haunted by the fallout from the pandemic, both know that pushing through price increases mid-year could backfire. But with customers already asking for early orders and competitors claiming they have it “under control,” the pressure is mounting.

Listen in as Marcus and Sam debate the right move—balancing survival instincts with strategic caution—and prepare to confront the broader leadership team.

🚀 Curious how the story unfolds? Stay tuned for Episode 2, where the debate gets even more intense.

🌐 Visit SurviveTheTariffs.com for insights on thriving despite rising costs.

#Ecommerce #Tariffs #Leadership #BusinessStrategy #SurviveTheTariffs #Podcast