Age of Activism: Rise of Brand Citizenship with Jim Moriarty, Director of Brand Citizenship at 72andSunny.

While forces converge in front of our eyes, activism is red-lining and shifting the game for brands large and small. Sugar-high, ephemeral marketing is no longer enough - people are demanding to know why a brand exists.

This is good news for brands at the front-end of this shift and mortally bad news for laggards.

Join Jim Moriarty, Director of Brand Citizenship at 72andSunny, as he explains the rise of brand citizenship - the idea of advancing a business while also advancing society, while also exploring how this shift came about and outlining best practices embraced by the leaders in today's marketplace.

Getting from Conservation to Commercialization: Creating the Business Case for Ocean Innovation with Ann Carpenter, CEO at Braid Theory and Jack Baric, Media Consultant for AltaSea.

Conscious Capitalism: How Clean Water and Healthy Beaches Drive Our Economy with Chad Nelsen, CEO of Surfrider Foundation.

Join Surfrider CEO, Chad Nelsen as he discusses the value of our coasts to Californie's economy with business leaders in the hotel, residential and commerccial real estate industries.

Changing the Narrative to Solve Climate Change with Kevin Whilden, Co-Founder at Sustainable Surf & Eddy Garcia Founder, Living Earth Systems.

How can we change the narrative around climate change, so that more people and business are actively engaged in finding solutions?

Most discussion around climate change uses negative imagery to inspire action, which leads to disconnection and disengagement.

However a small group of sustainable surfers are creating a new narrative, in which reducing their carbon footprint is a byproduct of decisions that directly improve economic and social well-being.

Examples of regenerative agriculture and sustainable surfboard industry will be used to illustrate a systems-change approach that can achieve rapid results.

Turning The Tide Towards Greener and Bluer Business Practices in the Restaurant World with Sarah Sikich, Vice President, Heal the Bay.

With the rising societal awareness and demand for socially and environmentally conscious business practices, many restaurants and food purveyors are updating their practices to improve sustainability.

Learn about what business leaders are doing in response to customer, shareholder, regulatory, and consumer demands to reduce their plastic pollution footprint and shift to sustainable seafood options.

Panelists will discuss opportunities, challenges, and consumer response.

Dr. Marcus Eriksen will share the newly published BAN List 2.0, a snap shot of the top 20 plastic products polluting the land and waterways in the US, but also an in-depth look at the role of bioplastics in society.

BAN List 2.0 outlines what the "Better Alternatives Now" should be in order to keep our land and sea free of plastic pollution.

Space exploration in the 20th Century gave rise to a massive aerospace industry in California.

It all started with our mission to put a man on the moon and today we take for granted the cell phones in our pockets, laptops on our desks, and satellite televisions in our living rooms – all products that few could imagine and which were made possible by our bold passion to explore.

The 21st Century will be the era of the oceans as the new pioneers among us go to the 90% of the ocean yet to be discovered. These explorations have given rise to the field of underwater robotics that are critical tools needed as we turn to our ocean to solve major challenges such as energy supply, climate change, and global food security.

As we increasingly turn to our ocean for our needs, we also have a new massive opportunity to create jobs as part of the Blue Economy.

AltaSea executive director, Jenny Krusoe and CEO, Tim McOsker will discuss what the Blue Economy is and how California is the place where it should happen. Unleash your imagination, there’s a new wave coming.