Rising Tides Business Podcast

My special guest is Tracy Lamourie

If you're feeling frustrated and overlooked, despite pouring countless hours into building your authority and credibility through blogging, social media, and networking, then you are not alone! Many entrepreneurs find themselves stuck in a cycle of creating content, but not seeing the business opportunities and recognition they desire. Instead of gaining influence and attracting clients, they may be drowning in a sea of competitors, struggling to stand out and wondering if their efforts are in vain.

Meet Tracy Lamourie, a seasoned publicist who knows the power of collaboration like few others. As the founder and managing director of Lamourie Media, Inc., Tracy has been a beacon for businesses across the globe seeking powerful ways to promote themselves. This international award-winning leader is known for her knack for creating meaningful connections, not just between businesses, but also between businesses and the press. From securing slots on red carpet events to ensuring her clients get slots on leading media platforms, Tracy uplifts others in unique and effective ways that truly exemplify the power of raising each other up. Highly respected in the industry, she's even been named the 2020 Woman of Inspiration by the Universal Women's Network for her work in Media.

I didn't come to it with that intention in mind... I literally wrote my first press release. - Tracy Lamourie

In this episode, you will be able to:

• Decode the secrets of balancing editorial and advertorial content to enhance your brand's visibility.
• Realize how exploiting media outlets could help establish you as an authoritative brand.
• Acquire knowledge on crafting apt pitch strategies to solidify your spot in media coverage.
• Recognize the potential of collaborative efforts for mutual benefits and vertical growth.
• Tap into the powerful role of media relations in structuring your brand's unique narrative and audience reach.
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The resources mentioned in this episode are:

• Visit Lemori Media, Inc.'s website to learn more about Tracy Lamourie's services and how she can help elevate your brand: https://www.lemorimedia.com/
• Pre-order Tracy Lamourie's upcoming book, Get REPT Build Your Brand with Effective Public and Media Relations to gain valuable insights and strategies for building your brand: [Provide a link to pre-order the book]
• Follow Tracy Lamourie on social media for updates, tips, and inspiration:
• https://www.facebook.com/lamourie/
• @tracylamourieprmedia
• Explore Tracy Lamourie's featured articles and interviews in Rolling Stone Magazine, the Hollywood Times, NBS TV, and other major media outlets to gain valuable insights and learn from her expertise.
• Connect with Tracy Lamourie on LinkedIn to expand your professional network and stay updated on her latest projects and collaborations: [Provide a link to Tracy Lamourie's LinkedIn profile]
• Consider hiring Tracy Lamourie as your publicist to benefit from her award-winning expertise and strategic approach to media relations. Reach out to her through Lemori Media

Contact Angela:

https://beboldbranding.com

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

My special guest is Sharon

Say hello to Sharon Zahevi, an award-winning speaker and maverick in the world of branding and marketing. Renowned for her dynamic approach and lively personality, Sharon wears many hats- she’s a best-selling author, a TV host, producer, and the co-founder of 360 Startup Partners. Her expertise lies in creating impactful brand strategies that highlight authenticity over trends. Through her venture, Sex Up Your Brand, she empowers entrepreneurs to embrace their originality, and leverage it as their strength for impactful outreach.

If you're feeling overwhelmed and frustrated because your marketing efforts are falling flat, then you are not alone! You may be tirelessly posting on social media, attending networking events, and even investing in paid advertisements, but the response is lackluster. Instead of seeing increased engagement and sales, you're met with silence and a sinking feeling of doubt. It's time to address the root cause - building a solid brand foundation - to bring clarity and authenticity to your marketing strategies and finally achieve the results you desire.

In this episode, you will be able to:

• Cultivate an inspiring level of self-belief to fuel your personal growth.
• Explore the essentials of building a brand that resonates with your target audience.
• Grasp the long-term benefits of fostering genuine relationships in your marketing approach.
• Gain insight into the hurdles startups face and the tailor-made solutions from 360 Startup Partners.
• Embark on a journey of self-expression and acceptance for a fulfilling life.

The resources mentioned in this episode are:

• Visit Sharon's website, Sex Up Your Brand, to learn more about her branding and marketing strategies https://sexupyourbrand.com/
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Check out Sharon's book, Sex Up Your Brand, for practical tips on gaining exposure and growing your outreach:

1. Empowering Women to Succeed

(Co-Author)

“Own It” written by Sharon outlines the connection between a strong brand identity and an empowered, fearless personal identity. What will “letting go” of other people’s fears and opinions might allow you to become? Sharon encourages action in any woman who may have forgotten how much power we truly have in us.

https://www.amazon.com/Empowering-Women-Succeed-Letting-Go/dp/1094673684/ref=rw_dp_pbnx_fo_thb_5

2. Mirror Mirror

(Co-Author)

“What’s Killing You Inside?” written by Sharon brings a new perspective to self-love and true empowerment detached from the expectations of the outside world, after a personal battle with cancer.

https://www.amazon.com/Mirror-Women-Rosetta-Qadhi/dp/1636848753

• Connect with Sharon on LinkedIn to stay updated on her latest insights and advice.
• Explore the services offered by 360 Startup Partners to support early-stage startups with investor relations and user acquisitions.
• Consider working with Sharon as a speaker coach to improve your public speaking skills and make a bigger impact on professional stages.
• Follow Sharon on social media for daily inspiration and motivation on female empowerment and business success.
• Join the Rising Tides community by subscribing to the podcast and leaving a review to help spread the message of collaboration and success among women in business.
• Take the time to reflect on your own brand and marketing efforts, and ask yourself if you're truly confident in your message and approach. If not, consider reaching out to Sharon for guidance and support.

https://www.linkedin.com/in/sharon-zehavi-486a6511/

https://www.instagram.com/sexupyourbrand

https://www.tiktok.com/@sharon_zehavi

Contact Angela:

https://beboldbranding.com

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

My special guest is Cassie Mackenzie

Just when you thought you knew Cassie Mackenzie's story of success in oncology sales, she takes an unexpected turn into the world of digital marketing. But that's not even the twist that will leave you in awe. Keep reading to discover the unexpected surprise Cassie reveals about her approach to sales.

In this episode, you will be able to:

• Strengthen your mental game to break free from limiting beliefs and achieve greatness.
• Establish meaningful connections with potential clients, setting the stage for sales triumphs.
• Discover the best sales approach for your ideal client, improving overall performance.
• Utilize sales energetics to align your intentions and manifest desired outcomes.
• Clarify your sales messaging to articulate key concepts and captivate your audience.

My special guest is Cassie Mackenzie

As a sales coach with an impressive background, Cassie Mackenzie has come a long way from her days as a 21-year-old pharmaceutical rep with braces. Over the years, she developed her own consultative sales method, closing over 20 million in sales and training more than 1000 others to achieve similar success. Cassie focuses on relationship-based sales, which has made her a sought-after expert in the field. Her coaching helps entrepreneurs and consultants reach six-figure incomes by attracting the right leads and fully booking their offers. With her unique blend of sales strategy, energetics, and manifestation techniques, Cassie helps her clients not only achieve success but also love the sales process.

The resources mentioned in this episode are:

• Check out Cassie's website to learn more about her sales coaching services and sign up for her email list https://www.cassiemackenzie.com

Join Cassie's free Facebook group, Sales Mastery for Coaches and Consultants, to connect with other like-minded individuals and learn more about sales

strategywww.instagram.com/xocassiemackenzie

https://www.facebook.com/groups/843790626718388 (Social Sales Queen HQ)

• Download Cassie's free guide, 5 Steps to Attracting Aligned and Qualified Leads, to start improving your sales process today https://amzn.to/3F7TwKN
• Book a discovery call with Cassie to discuss your sales goals and how she can help you achieve them.
• Follow Cassie on LinkedIn and Instagram for daily sales tips and inspiration www.linkedin.com/in/cassiemackenzie

Contact Angela:

https://beboldbranding.com

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

Maureen Barclay CEO and founder of Changing Greatly

Imagine a world where fire and business collide, where the heat of flames ignites a passion for unraveling the mysteries of human behavior. This is the unlikely twist that sparked my journey from firefighter to culture consultant. As I navigated the male-dominated world of firefighting, I uncovered the hidden dynamics that shape our actions and aspirations. But little did I know, this experience was just the beginning. Join me on this podcast episode as I reveal the surprising parallels between the fire station and the business world. Together, we'll explore the unexpected power of culture and how it can either hinder or fuel your organization's success. Get ready for a story that will leave you questioning everything you thought you knew about leadership and human nature.

In this episode, you will be able to:

• Get to grips with the integral part culture serves in modern business, and how harmonizing values and behaviors can drive progress.
• Realize how men can powerfully contribute to a more inclusive business culture.
• Identify efficient solutions organizations can adopt to sort out cultural conflicts and heighten synchronization.
• Comprehend the crucial role Emotional Intelligence wields in the workplace and its effect on routine errands.
• Explore exclusive ways to develop meaningful relationships and follow personal ambitions amidst the hectic business milieu.

Culture is a set of behaviors.

The resources mentioned in this episode are:

• Specific CTAs:
• Visit the website of Changing Greatly, a data-driven talent and culture solutions consultancy, to learn more about their precision hiring services https://maurabarclay.com/
• https://www.linkedin.com/in/maurabarclay/
• Contact Maureen Barclay, the CEO and founder of Changing Greatly, for personalized advice on building a strong team and optimizing your company's culture.
• Explore the services offered by Maureen Barclay, such as behavioral assessment and analysis, employee experience architecture, and cultural optimization through psychology, safety, and inclusivity.
• Consider becoming a certified Change Management Specialist or a certified Talent Optimization Partner through training programs offered by Maureen Barclay.
• Connect with Maureen Barclay to discuss how her thought leadership can benefit your Fortune 500 company, the US military, or the International Monetary Fund.
• Dive into the world of mind-body connection and habit evolution through neuroscience and physiology by exploring Maureen Barclay's expertise and teachings.
• Discover how Maureen Barclay's unique background and perspective can help bridge the gap between genders and create a safe and inclusive working environment for men and women alike.

Contact Angela:

https://beboldbranding.ca/

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

Unleash the Power Within with guest Laura Doehle: Join Angela Merzib as she interviews Laura Doehle about how she challenges the notion of work-life balance, ignites the pursuit of sustainable success, and confronts the lonely journey of business ownership.

Discover the unexpected twist that transformed one entrepreneur's burnout into a journey towards work-life balance and sustainable success.

Do you want to achieve a work-life balance and sustainable success as a small business owner? In this podcast episode, I will share the solution to help you attain your desired outcome by empowering you to define your own of success and create an actionable plan.

Does this sound familiar? You've been told that working nonstop is the key to success as a business owner, but it's left you feeling burnt out, overwhelmed, and lacking a fulfilling personal life. It's time to break free from this ineffective cycle and discover the art of work-life balance that leads to sustainable success.

• Discover the art of balancing work and life for long-term success as a business owner.
• Learn the profound effects a positive company culture can have on business growth.
• Uncover the importance of seeking validation and support in your business ventures.
• Challenge traditional societal norms and carve your unique entrepreneurial path.
• Understand the crucial role of continual guidance in building a prosperous business.
• Decode the secrets to achieving a healthy work-life balance for sustainable business success.
• Explore the impact of fostering a positive work environment on your business expansion.
• Be inspired to seek validation and support that can fuel your growth as a business owner.
• Embark on a journey to defy societal expectations and create your unique business blueprint.
• Realize the integral value of ongoing mentorship in the journey of successful entrepreneurship.

Laura Doehle:

www.elevation-business.com

Contact Angela:

https://beboldbranding.ca/

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

Julie Haskill Muse Design

Do you want to achieve greater business success by implementing effective marketing strategies? Are you looking for a solution to enhance your collaboration efforts and achieve optimal results? Discover the key to unlocking your business's full potential through the power of collaboration in marketing.

In this episode, you will be able to:

• Unveil the secret behind successful companies: highlighting the role of partnerships and joint marketing initiatives.
• Recognize the potential of building personal connections with your audience in enhancing your brand and marketing strategies.
• Find out why building authenticity with customers is a key driver for sustainable company growth.
• Get an in-depth understanding of the power of storytelling and personal touch in boosting your brand's recognition.
• Discover the essence of work-life harmony and the importance of setting boundaries for achieving both personal and professional success.
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The resources mentioned in this episode are:

• Visit the website of Muse Design to learn more about their strategic and creative consultancy services musedesign.ca

Connect with Julie Haskill on LinkedIn to stay updated on her latest projects and insights

https://www.linkedin.com/in/juliehaskill/

https://www.facebook.com/musedesignca

• Follow Rising Tides on social media to join the conversation and get updates on new episodes.
• Explore the Rising Tides website for additional resources and episodes featuring inspiring business women.
• Subscribe to the Rising Tides podcast on your preferred platform to never miss an episode.
• Consider collaborating with others in your industry or community to enhance your business growth and success.
• Attend networking events or join professional organizations to expand your connections and build relationships with potential clients or partners.
• Take inspiration from the Japanese culture of respect and collaboration, and find ways to incorporate these values into your own business practices.
• Prioritize focus and strategy in your marketing efforts, and identify the specific platforms or channels where your target audience is most active.
• Don't solely rely on online interactions; seek opportunities to engage with people in real life, such as attending local events or participating in community activities.

Contact Angela:

https://beboldbranding.ca/

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/

Be sure to get your FREE Bold Brand Manifesto at BeBoldBranding.ca

Contact Angela:

https://beboldbranding.ca/

https://www.linkedin.com/in/angelamerzib/

https://www.instagram.com/beboldbranding/

Contact Kim:

https://resilientnewmedia.com/

https://www.linkedin.com/in/kim-hayden-74a203181/

https://www.instagram.com/resilientnewmedia/