Digital Hospitality

Rising Tides: LinkedIn For Business in 2025

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In this episode of Rising Tides Live, the group explores actionable LinkedIn strategies, including the power of personal storytelling, testing new content formats, and leveraging tools like newsletters and video posts. The conversation emphasizes authenticity, community building, and creating value-driven content to maximize your reach and impact.



Interview Takeaways:

  • Authenticity Drives Engagement – Sharing personal stories and genuine insights, rather than just business-oriented content, creates deeper connections and fosters engagement.
  • Experimentation and Data-Driven Strategy – Success on LinkedIn often comes from testing different types of content (text, images, videos). Tailoring content to what resonates most with the audience—while keeping impressions and comments as key metrics—is vital.
  • Engagement Over Selling – LinkedIn isn’t about hard sales. Instead, it’s a platform for storytelling, value creation, and community engagement. By focusing on starting conversations and providing useful content, you build relationships that eventually lead to business opportunities.


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    Digital HospitalityBy Shawn P. Walchef
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