March 25, 2025

Rising Tides Live: B2B Marketing On LinkedIn

52 minutes

In this episode of Rising Tides Live, the conversation dives into the evolving world of B2B marketing and how business leaders can leverage platforms like LinkedIn and YouTube to grow their brands with purpose. Guest Finn McKenty, marketing strategist, content creator, and online education entrepreneur, shares insights from a career that spans work with top global brands, over 130 million YouTube views, and a massive LinkedIn following. Joined by host Shawn Walchef and the Rising Tides community, Finn explores the value of building in public, the power of video for establishing trust, and why consistency beats perfection. Together, they unpack practical strategies for content creation, audience growth, and long-term relationship-building in the digital age.

Interview Takeaways:

Consistency Builds Trust – Posting once or twice isn’t enough to see results. Finn McKenty emphasizes that building a presence on platforms like LinkedIn or YouTube takes time and repetition. Whether it’s one video a week or daily text posts, showing up consistently is the key to building credibility and long-term engagement.

Know Your Goal Before You Hit Record – Not all content needs to go viral to be effective. Finn reminds creators to define what success looks like before hitting record. Are you trying to attract leads, share expertise, or build brand awareness? Clear goals help ensure each piece of content serves a specific business purpose.

Quality Over Quantity—Especially on LinkedIn – While big follower counts may impress on other platforms, LinkedIn is all about reaching the right people. Finn stresses that even if a post only gets 25 views, it can be a win if those views come from decision-makers. The value lies in connection, not just volume.

Episode Links:

Cali BBQ Media: https://content.calibbq.media/

Join Our Next Show: https://betheshow.media/rising-tides/

Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/

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