Chris Tripoli, Speaker, Author, Educator, and Hospitality Specialist, fills in this week for Shawn Walchef to explore the art of long-term brand management and how restaurants can avoid becoming the next Cracker Barrel. Drawing from decades of restaurant experience, Chris breaks down the difference between a rebrand and a refresh, why guest perception is the true definition of brand reality, and how operators can balance evolution with authenticity. He shares a simple framework built on research, engagement, and consistency to help brands grow without losing their core. It’s an insightful session on staying relevant, avoiding complacency, and building brands that stand the test of time.

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Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.