Digital Hospitality

Rising Tides Live – Long Term Brand Management…Avoiding the Cracker Barrel

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Chris Tripoli, Speaker, Author, Educator, and Hospitality Specialist, fills in this week for Shawn Walchef to explore the art of long-term brand management and how restaurants can avoid becoming the next Cracker Barrel. Drawing from decades of restaurant experience, Chris breaks down the difference between a rebrand and a refresh, why guest perception is the true definition of brand reality, and how operators can balance evolution with authenticity. He shares a simple framework built on research, engagement, and consistency to help brands grow without losing their core. It’s an insightful session on staying relevant, avoiding complacency, and building brands that stand the test of time.

Interview Takeaways:
  • Purpose Creates Connection – Great leaders don’t just tell people what to do; they show them why it matters. Purpose turns daily tasks into shared goals.
  • Systems Build Confidence – Structure isn’t control. When people understand the process, they perform with clarity instead of fear.
  • Teach People to Think – The best training develops judgment, not memorization. Empowered teams make better decisions and elevate the experience for everyone.


    • Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
    • Chris Tripoli on LinkedIn: https://www.linkedin.com/in/ctripoli


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      Digital HospitalityBy Shawn P. Walchef
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