Jason E. Brooks steps in this week for Shawn Walchef as he leads a deep conversation about one of the most overlooked challenges in hospitality tech: the last mile. A keynote speaker, longtime operator, and industry veteran, Jason breaks down why tools that look perfect in a demo often struggle once they hit the chaos of real operations. He explores the gap between idea and execution, the friction points that derail adoption, and the misunderstandings that operators and tech builders often have about each other.

DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.

Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.