Digital Hospitality

Rising Tides Live: The Production Machine

Listen Later
Producers Mike Bisceglia and Kyle Pfluger, from Cali BBQ and filling in for host Shawn Walchef, break down how Cali BBQ Media turns ideas into a repeatable production engine. They dig into the balance of art and science in content, why team buy-in matters, and how the right mix of generalists and specialists keeps work moving. The room swaps practical systems too, including Notion for tracking, shared Slack channels with clients, and tools like Descript. Community guests add frameworks like “five senses” content mining, a “cake pop” clip strategy, and the Lindy effect to stay consistent. It’s a candid, tactical look at process, communication, and the habits that ship.

Interview Takeaways:
  • Buy-in before workflows. Processes only stick when the whole team helps shape them; listening first earns the buy-in that makes any system work.
  • One hub, two channels. Keep production simple and trackable with a single Notion hub, plus two Slack channels per project: a shared client channel and an internal team channel.
  • Clip small, post often. Mine episodes with the “five senses,” publish “cake pop” clips that tease the full story, and prioritize consistency to compound results.


    • Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


      • About Our Sponsors
      DAVO:

      DAVO automates every step of the sales tax process — from collecting to filing to paying...

      Click here to learn more
      Marqii:

      Marqii is designed to create unforgettable customer experiences...

      Click here to learn more
      ...more
      View all episodesView all episodes
      Download on the App Store
      Digital HospitalityBy Shawn P. Walchef
      • 4.7
      • 4.7
      • 4.7
      • 4.7
      • 4.7

      4.7

      102 ratings