Digital Hospitality

Rising Tides Live: Treat Your Content Like Experiments


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In this session of Rising Tides Live, hosted by Shawn Walchef and Elizabeth Doss, the conversation focused on treating content like experiments rather than finished products. The group explored how play, creativity, and imperfection lead to growth both personally and professionally. By removing the pressure to be perfect, creators and operators can rediscover the fun in storytelling, build consistency, and learn through trial and error. From sharing early drafts to posting “C- content,” the message was clear: experimentation sparks progress. Great ideas rarely arrive polished, so start messy, stay curious, and keep playing until the magic shows up.



Interview Takeaways:
  • Experimentation Builds Confidence – Treating every post or project as an experiment removes the fear of failure. When creators stop chasing perfection and start testing ideas, they gain clarity, confidence, and momentum.
  • Play Fuels Creativity – The best ideas often come from curiosity and play. By approaching content with a sense of fun and exploration, operators and storytellers unlock new perspectives and keep their creativity alive.
  • Progress Over Perfection – Waiting until something is “ready” can stall growth. Publishing C- content, learning from feedback, and improving with each attempt helps creators move faster and build stronger habits over time.


  • Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
    • Elizabeth Doss on LinkedIn: https://www.linkedin.com/in/izzyink/


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      Digital HospitalityBy Shawn P. Walchef

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