Producers Mike Bisceglia and Cam Hardy, from Cali BBQ Media and filling in for host Shawn Walchef, break down how YouTube collaborations are changing the game for creators and brands. They explain how the new feature lets videos appear across multiple channels, why collaboration is still the fastest path to growth, and how aligning with the right audiences drives lasting impact. The discussion dives into the balance between Shorts and long-form strategy, adapting to constant algorithm shifts, and staying authentic through automation and AI. It’s a practical, forward-looking conversation about connection, creativity, and building smarter together on YouTube.
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