Risk.

Don't talk to the CEO or the CFO, in particular, about risk. Risk is one of those things where, particularly in large organisations, people don't like risk. They have, risk committees. We try to work out what the risks are and we avoid those things and I'm not talking about health and safety. Safety first. A hundred percent. Always. But, you know, risk from a business perspective. If you don't risk, you don't innovate. If you don't innovate, you die. It's as simple as that. So we need to get our head around creating an environment where risk is part and parcel of the things that we do in order to be able to innovate. So no risk, no innovation. No innovation, no differentiation.READ FULL ARTICLE