Takeaways

• Joe's journey into coffee began unexpectedly through his work in the portable toilet business.
• He discovered the difference in quality between mass-produced coffee and artisanal coffee.
• The Coffee House Finder website aims to be a positive platform for coffee lovers to share their favorite shops.
• They believe coffee reviews should be positive and community-driven.
• The subjective nature of coffee means everyone has different preferences and tastes.
• Networking at the World of Coffee show revealed the passion of coffee producers.
• Joe's favorite coffee shop is Steady State in Carlsbad Village.
• The excitement of meeting other coffee enthusiasts at the show was a highlight for both Joe and Jill.
• They aim to create a community where coffee lovers can connect and share their experiences.

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