In the first episode of Ready to Launch: A MENA Entrepreneurship Podcast, a joint series by the Wilson Center’s Riyada and the Straight Up Start Up, co-hosts Merissa Khurma and Rajae Sahouri spoke with Fida Taher, a serial entrepreneur from Jordan. After watching her mother struggle to start and sustain her own business, Fida now runs multiple startups that support and strengthen the capacity of other women entrepreneurs.