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It's awesome when sponsorships and working with companies just fall into your lap. There are so many opportunities today that finding a sponsor happens every single day! But creating the opportunity and makings a deal come to fruition can be confusing and frustrating.

Today we are stoked to have RJ Roy on the podcast. RJ is a fun and exciting individual that began his career early on dirt bikes and eventually transitioned over to snocross. Both disciplines are very similar and cross-training gives an athlete an advantage. So when RJ breaks down how he started and how he transitioned, his abilities and accomplishments make sense!

When it comes to working with sponsors, RJ is like most athletes, he gives back to those that support him any way he can. Though it can be challenging at times, really knowing how to give back when these sponsors might not be your typical sponsors. It takes time and the cultivation of each relationship to take advantage of the best opportunities.

RJ pushes himself to become the best he can be each day. From riding in the summer on 2 wheels to daily practice during the winter, mix in a little natural talent, and you have a great athlete making a difference in the industry. We are stoked to have him on the podcast and cannot wait to see where he goes!

Enjoy!