Two Pak'nSave supermarkets have been fined a combined $580,500 for misleading customers over their pricing. The stores, in Silverdale and Hamilton, were found to have breached the Fair Trading Act, including making misleading claims about discounts and special prices. It's not the first time a supermarket has been caught doing this. You might remember the outrage in 2022 when the Commerce Commission's market study into the retail grocery sector found the major retailers were earning excess profits of around one millon dollars a day. Which got us wondering .. do fines actually work as a deterrent? To discuss Jesse is joined by Consumer NZ's Head of Research and Advocacy Gemma Rasmussen