Road 2 Retail

Marketing Officer of TayCo Brace. Garrett takes us on a journey through his career, transitioning from marketing agency executive to crossing the chasm and stepping into the client-side to facilitate brand and company growth. TayCo Brace is a young company on the incline of their growth curve as they bring true innovation to bracing and support for ankle and hindfoot injuries. Whether

you are an NFL player, an injured weekend warrior, someone with chronic ankle instability, or simply a person looking for a better solution to injury recovery - TayCo Brace has a story to tell. Garrett shares with us the decisions his company is working through right now as they determine the best path forward to grow their business and the important decisions in front of them as

they consider beginning to sell through national retailers. TayCo Brace is truly on the Road 2 Retail right now!  

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On today's show we speak with Jason Reiser, the President of Market Performance Group (MPG). Jason has served in roles of increasing responsibility in merchandising at several of the country's largest retailers: Sam's Club, Walmart, Family Dollar, Vitamin Shoppe, and Dollar General. Jason talks about what makes small, emerging brands successful, what they must get right when dealing with a national retailer, and provides specifics around what a buyer watches with regard to brand performance. In his current role at MPG, Jason provides insights with regard to how a firm like his can help small brands and suppliers win at retail via their expertise in sales management, solutions, and retail & brand strategy.

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oad 2 Retail: Episode31. On today's show we speak with Vicky Holland. Vicky is the past President and current Chief Growth Officer of Pathfinders Advertising. Over the course of Vicky's career, she and her agency have helped brands of all sizes and categories shape their marketing communication and branding. Vicky offers insights and examples of what small, emerging brands need to get right and the importance of focus and clarity in a brand's messaging. We hope you enjoy today's discussion. Please subscribe to Road 2 Retail on iTunes or Spotify and follow us on LinkedIn.

In today’s episode of Road 2 Retail Founders Series, we interviewed Beryl Stafford, the founder, and President of Bobo’s oat bars. From creating Bobo’s in her kitchen to a very successful brand Beryl shares with our audience her entrepreneurial journey. Berry bootstrapped the Bobo’s brand for 12 years before taking on additional personnel and funding. This is a must listen for any small and emerging brand. Please follow the Road 2 Retail podcast on iTunes, Spotify, YouTube, or LinkedIn.

On this episode of our Founders Series, we interview Laura Meemken, the CEO of All Clean Food. Laura shares with our audience her journey of starting the All Clean Food brand from her own kitchen because her kids had food allergies. She wanted o to provide tasty, kid-friendly meals that would be available at retail to help other families that wanted quick, quality meals. Laura also adds insights into the importance of starting small, packaging and the value of “Sell through (Velocity) vs. Sell in (Distribution)

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On today's podcast, the Road 2 Retail team speaks with Mike Wilkins about how a small, emerging, challenger brand needs to think and act with regard to working with a national retailer. Throughout the course of Mike's career he has served as a Buyer and a Head Buyer at several large, national retailers across multiple classes of trade. Mike shares his experience and advice on actions what small, emerging, challenger brands should take to ensure success while also highlighting areas where a brand can get in trouble. We hope you enjoy today's show. Please subscribe to the Road 2 Retail podcast on iTunes or Spotify, Follow us on LinkedIn

On this episode of our Founders Series, we interview Nigel Smith, the founder and CEO of the Zurena brand of cocktail mixers. Small emerging brands will not want to miss this episode. Nigel is authentic and real about his entrepreneurial journey of creating a brand. Nigel shares so many great quotes and insights such as, “a start up is like a marriage” and “celebrate the wins along the way.”

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On this Road to Retail podcast, we interviewed Maria Uspenski, CEO of The Tea Spot brand. Maria has been at the helm of The Tea Spot for 19 years and has much wisdom to share with our small and emerging brands’ audience. Maria highlights the importance of authenticity, passion and the story behind a brand. She also emphasizes the importance of packaging. Please follow the Road 2 Retail podcast on LinkedIn, Spotify, iTunes and YouTube.

Deductions. Road 2 Retail interviews Greg Esslinger and Tanay Kothari from Floret.

These two guys are experts when it comes to deductions. They share with our

audience the best practices when it comes to deductions and what small and emerging

brands can do to mitigate deductions from retailers and distributors. The

Floret team also share the top types of deductions to beware of.  Please follow Road 2 Retail on these

platforms: LinkedIn page, Spotify, iTunes and YouTube.

In this episode of Road 2 Retail we celebrate International Women’s month by interviewing Maya French, co-founder of the beverage brand Koia, with our guest host Krista Anderson, founder of ESSTAR. On this episode Maya shares with our audience the lessons she learned while launching Koia and other brands in the small and emerging brand arena. Maya also shares what small and emerging brands should consider before launching into retail and some mistakes to avoid as well as her insights into fund raising.

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