How do you build a purpose driven company? How do you buy and sell companies during a global pandemic? These are some of the subjects that you’ll hear about in today’s episode. During this podcast, you’ll hear from Edward Wimmer, owner of Road ID, and Taylor Holiday, managing partner of Common Thread Collective and partner at 4x400. Listen in to hear them discuss selling direct-to-consumer, acquisition opportunities on social media, and dealing with production and delivery delays.

Topics Discussed in Today’s Episode:

The origin of Road ID

How Edward built a shopping cart and started selling direct-to-consumer 

Taylor’s experience with Road ID

How Taylor acquired and sold businesses and navigating that through a global pandemic

Whether businesses need to pay attention to seller discretionary earnings

Acquisition opportunities on social media

Dealing with delays in production and late deliveries

How Edward has seen product lines with fitness wearables fluctuate over time

Whether Fitbit has evolved its products based on Apple’s products

Expanding “hero” products

Whether you should launch an e-commerce startup now

What to focus on when starting from scratch today

The first platform Edward used

Channels brands should focus on today

Advice for listeners

Resources:

Edward Wimmer

Taylor Holiday