Road To A Billion with Dan Crosby

Could BioSteel become the next big name in sports nutrition gummies?In this episode, Dan Crosby explores a new product idea that could fill a major gap in the market: premium gummy supplements built specifically for youth athletes.The discussion covers why gummies are one of the fastest-growing supplement categories, how BioSteel could differentiate itself from traditional vitamin brands, and why the goal isn't just to create another multivitamin—it's to build a product young athletes actually want to take every day.From branding and retail strategy to subscriptions and product positioning, this conversation dives into what it takes to launch a category-defining product.

Every fast-growing e-commerce brand eventually faces the same question: what happens when demand exceeds your ability to fulfill orders?In this episode, Dan Crosby takes an honest look at one of Canadian Protein's biggest operational challenges following a record-breaking sale. The discussion covers fulfillment delays, forecasting demand, warehouse capacity, customer communication, and why managing expectations can be just as important as shipping quickly.The conversation also explores how AI-powered fulfillment estimates, real-time shipping expectations, proactive customer communication, and warehouse performance tracking could transform the customer experience during major sales events.Growth creates new problems. Here's how we're solving them.

In this episode, Dan Crosby breaks down the latest wins, mistakes, and strategy shifts across Canadian Protein and BioSteel.The conversation covers Amazon Prime Day sales reaching nearly 300% of forecast, why overly optimistic projections create unnecessary pressure, and how the team is adapting its approach to inventory, subscriptions, cash flow, and e-commerce.Dan also explains a major shift in how both brands should be marketed. Customers are not simply shopping for protein, electrolytes, or supplements—they are looking for outcomes.For BioSteel, that means helping athletes perform better.For Canadian Protein, that means helping customers become healthier, stronger, and transform their lives.This is a behind-the-scenes look at forecasting, brand positioning, customer behaviour, product marketing, and the real decisions involved in scaling consumer brands.

What happens when Facebook, Google, or TikTok stop working for your business?In this episode, Dan Crosby explains why he believes the future of eCommerce isn't about buying more ads—it's about owning your audience.As he prepares for a keynote at an eCommerce conference, Dan breaks down the strategy behind the BioSteel Teams app, why traditional influencer marketing is becoming less effective, and how building your own platform creates a long-term competitive advantage.The discussion also explores the challenge of applying the same philosophy to Canadian Protein and why brands need to provide ongoing value—not just products—to survive in the next era of eCommerce.

What does it actually take to scale a consumer brand without outside investors?In this episode, Dan Crosby shares a behind-the-scenes look at what's happening across BioSteel and Canadian Protein—from the successful launch of Hydration MAX to the operational challenges that come with manufacturing, retail expansion, and managing cash flow in a rapidly growing business.The conversation covers why outsourcing production didn't go as planned, the decision to bring manufacturing back in-house, and the realities of funding growth in a business that's been completely bootstrapped from day one.Dan also reflects on some of the biggest lessons from the past year, including trying to grow too aggressively, balancing multiple sales channels, and why Canadian Protein is shifting its focus back to the fundamentals: keeping products in stock, launching meaningful innovation, improving customer acquisition, and strengthening Amazon and direct-to-consumer sales.

Test

In this video, we address a question from LinkedIn about the strategy behind creating Bioeel Academy instead of partnering with an established one.

In this video, I share an important conversation with one of our managers about maintaining composure and confidence in the workplace. We discuss the importance of showing strength as a leader, the impact of stoicism on team morale, and why it's crucial to keep personal stress in check to foster a productive and positive work environment. I emphasize the value of getting things done and building confidence through action, rather than dwelling on negative emotions. Join us for insights on leadership, culture, and effective management.

In this podcast episode, we dive deep into the challenges we're facing with logistics.

Is whey protein really all it's cracked up to be? Join Scott and I as we delve into why whey protein might be overrated. Examining the hype versus the reality, we uncover the potential drawbacks and misconceptions surrounding this popular supplement.