Roadmap

Jenni, David and Craig are some of the mastermind engineers behind how Auto Trader supports over 18 million searches every day.

IN this episode they dig into what ACTUALLY happens when you do a search on Auto Trader, and all the tech that supports it, such es Apache SOlr, GraphQL, Cloudflare, Springboot, Docker and a whole load of internal microservices too!

In this episode, we explore how creative copywriting helps Auto Trader connect with users on a deeper level. From crafting a recognisable brand voice to balancing nearly 50 years of heritage with modern innovation, we discuss the art of positioning and the risks of using AI in copywriting.

In this episode, James & Jon from Car Dealer Magazine share their journey starting an AI-powered Used Car Dealership, Clever Car Collection.

James & Jon are joined by Peter Jones, Head of Data products at AT, to discuss how AT's data products are supporting the Clever Car Collection.

What are the best bits of CEO life? When do you know you're ready? Is being a CEO all glitz and glamour?

It's a special one this week as Pete is joined by Nathan, Auto Trader's CEO, to dig into the above questions and much more.

Is booking a spa day different to buying a drill? Which buttons on your television remote do you actually use? On this week's episode, Ryan and Kevin talk about their experiences designing for users with different requirements, like our retailers & consumers.

On this episode, Rach chats to Paul & Maria about their experience working in product roles in broad business areas. They share their experiences with decision-making, cross-team collaboration, and personal growth.

Sarah, Joe and John join Pete to speak about everything B2B marketing. They dig into the intersections & collaboration between B2B / B2C marketing teams, how to prove value to customers, and even their favourite members of the AT marketing team!

In this episode of Roadmap, Pete sits down with Zara the CEO of start up Choppity. They discuss creating a start up, the North East start up scene, navigating the start up world and most importantly being your true self at work.

Oh this episode, Seonaid, Dickson and Brian sit down with Pete to talk about all things advertisements. They talk about the transition from having non-automotive adverts on Auto Trader, to delivering intelligent, relevant content to car buyers during their journey.

Pete sits down with Fianna and Nat to talk about the amazing work the Make a Difference Guild do at Auto Trader. They run through the journey of how the Make a Difference Guild came about.