Roadmap to Launch

In order to grow a profitable marketing business or an agency, you need to charge premium rates. In this episode I share what my clients are doing to hit 10k a month.

I also break down the math when it comes to pricing so that you can easily hit those numbers.

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For many years, I only focused on creating content on social media to attract clients to my business. But this year I decided to focus my attention on evergreen, long form content that is searchable.

In this episode I share what I experienced by making that switch and how it has helped my business. Plus I share some strategies on how this evegreen content can lead to more sales in your own business.

Learn more on my website and blog at:  www.almabradford.com

I'm back after taking a long hiatus from this podcast. In this episode I share why I decided to jumpstart the podcast again and the future of this show. Plus I'm sharing what I have been working on this year.

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To learn more about growing your service based business visit my website:  AlmaBradford.com

This is part 1 in a series on how to avoid low paying clients so that you can attract higher paying ones. If you are a freelancer, social media manager or digital marketer, you can charge a premium price for your services. But the secret to doing this is attracting clients who can afford your services. To learn more about growing your service based business, visit my website: AlmaBradford.com

Ever wondered how to do marketing for a brick and mortar location? In this episode, I’m talking to Sonja Thompkins on how to use different marketing strategies to attract people to your local brick and mortar location.

For more resources on how to grow your business visit my website: AlmaBradford.com

In this episode, I’m breaking down the difference between having a group coaching program vs selling online courses.

I also share why I pivoted away from just 1:1 client work and launched courses and group coaching offers.

Some highlights from this episode:

• Common mistakes people make when trying to sell courses and underpricing.
• The structure of a group coaching program.
• Selling high ticket and pricing your programs at a premium rate.
• Why group coaching programs can give you higher profit margins.

Learn more at:  www.almabradford.com

Today, I am joined by Deidre Wright who is the CEO of Strategic Stories, helping executives and entrepreneurs brand themselves as industry celebrities.

In this episode, we talk about:

1. How she started her journey in branding

2. Her 4-step framework that she uses to help professionals and entrepreneurs with positioning and branding

3. Her LinkedIn strategy that helps her grow her business and get more clients on the platform

4. Her powerful advice to help women overcome mindset blocks

Deidre Wright previously led Business Insurance’s Diversity and Inclusion Institute as Director of Engagement and Marketing where she developed strategies, partnerships, and PR for the insurance industry to collaboratively promote diversity and inclusion.

Now she focuses on helping entrepreneurs and professionals get visible online, especially Linkedin.

Website: www.deidrewright.com/community

Your signature system is what makes you unique and stand out from your competitors.

It’s also a way to streamline your workload so that you can take yourself out of the day-to-day and get other people to help you in your business.

In this episode I explain how having a signature system will make growing your business a lot easier.

Not all content is created equal. If you want to attract higher paying clients, you want clients who can pay you 2k and higher per month and you want to use social media to attract those clients, you need to create the right message. 

Learn more about finding clients for your service based business here:  https://almabradford.com/