Summary
In this episode of SEO Product Unveiled, Vanda Pokecz and Björn Darko discuss the importance of roadmapping in product strategy. They explore various aspects of roadmapping, including its definition, proactive and reactive planning, communication with other teams, and the role of storytelling. The discussion also covers common roadmapping mistakes and the need to manage expectations and remain flexible.

Takeaways

• A roadmap is an essential part of product strategy.

• There are different roadmap formats that should be adapted to fit specific needs.

• Proactive planning is key to the success of initiatives.

• Communicating the roadmap to other teams is crucial.

• Collaboration between teams improves roadmap execution.

• Storytelling can help convey the importance of initiatives.

• Managing expectations is important to avoid disappointing stakeholders.

• Flexibility is necessary to respond to market changes.

• Common roadmapping mistakes include working in isolation and setting unrealistic expectations.

• A roadmap should be seen as a living document that is regularly updated.

Chapters
00:00 – Introduction to Roadmapping
02:39 – What is a Roadmap?
07:19 – Proactive vs. Reactive Planning
10:42 – The Importance of Communication
11:11 – Collaboration with Other Teams
16:00 – Storytelling in Roadmapping
20:08 – Managing Expectations and Flexibility
22:33 – Common Mistakes in Roadmapping