Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.

Show notes

• Rob Ashton
• Emphasis
• Rob’s Silent Influence course
• Tali Sharot
• The span of the effective stimulus during a fixation in reading by George W. McConkie & Keith Rayner 
• Saccade
• Predictive coding
• Dunning-Kruger effect
• Familiarity heuristic
• Affect heuristic

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