In this episode of The Builders, Matt sits down with Rob Broadhead, founder of RB Consulting, to explore the experiences that shaped his business-first approach to technology. What begins as a story about curiosity and problem-solving quickly becomes a reflection on early failures, missed assumptions, and hard lessons learned inside consulting firms and startups alike.

Rob shares how watching software projects struggle, not because of bad code but because of unclear business problems, fundamentally changed how he thinks about building systems. From enterprise consulting to scrappy startups, each setback became a data point, teaching him that technology only works when it serves clearly understood processes and constraints.

The conversation turns pivotal as Rob recounts the accidental founding of RB Consulting, including launching his company just one day before September 11, 2001. Navigating uncertainty, stalled projects, and shifting markets forced Rob to refine his thinking. Those early failures didn’t slow him down. They shaped the philosophy he still operates by today: business clarity first, technology second.

Key Takeaways

• Early failures often reveal what theory and training cannot
• Most software problems begin as business problems
• Setbacks in startups provide a practical education in operations
• Incremental progress beats over-engineering
• A business-first mindset creates more durable systems