Rob Brown: Winning Business in Tough Times

In this episode, Rob Brown shares how to build your practice when time is working against you not only during this pandemic but also with the rise of Artificial Intelligence. During the pandemic, professional firms all over the world have lost revenues, clients, staff and opportunities. Pipelines of new business have been lost. New client conversations have been sidelined or cancelled. Growth and recovery will only happen if firms recognize the need to invest in their people, specifically the skills of those people to create new opportunities in a Covid world. Many of the sales and business development methods that won work a few months ago are no longer in play. Networking, attending events, shaking hands, swapping business cards and meeting for lunch/coffee don't work anymore. Many professionals are trying to force their old in-person methods to work in a virtual world. A whole new skill set centered around remote contact, digital presence, social media engagement and video meetings is required to source and convert today's prospects into tomorrow's clients.