<p>Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.</p>
<p>https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/</p>

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience. https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

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