In this episode of The Results Loading... podcast, Michael Atkin speaks with Robert Masters about his journey in the logistics industry, from his early career to founding Manna Freight Systems. They discuss the importance of perseverance, the impact of 9/11 on logistics, and strategies for rebranding and diversification. Robert shares insights on marketing strategies against major players like FedEx, key business wins, and the significance of mastering customer knowledge. The conversation also covers Robert's transition into private equity, learning new skills, and the dynamics of funding. The episode concludes with thoughts on the velocity of money and resilience in new ventures.

(0:11) Introduction and guest welcome

(1:05) Robert Masters' early career and entry into logistics

(4:51) Founding and growth of Manna Freight Systems; importance of perseverance

(10:32) Overcoming challenges and impact of 9/11 on the logistics industry

(17:41) Rebranding and diversifying Manna; Marketing strategies vs FedEx

(26:51) Key business wins and pivoting post-9/11

(31:06) Specialization and sales strategies; Case study: Launching MDX

(37:17) Mastering customer knowledge to prevent business failures

(50:09) Transition into private equity, learning new skills, and dynamics of funding

(1:00:00) The velocity of money and importance of resilience in new ventures

(1:01:32) Wrapping up, final thoughts, and sign-off