The Brand Called You

Robert Rasmussen, Principal, Rasmussen Consulting IS; Author

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Robert Rasmussen, Principal, Rasmussen Consulting IS; Author
  • Robert is the principal of Rasmussen consulting. 
  • He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
    • Podcast
    Overview

    Robert Rasmussen, former head of R&D for LEGO Education and author of Building a Better Business using the LEGO Serious Play Method, joins The Brand Called You to share how hands-on creativity can unlock deep insights, reshape leadership, and transform organizations—brick by brick.

    00:36- About Robert Rasmussen
    • Robert is the principal of Rasmussen consulting. 
    • He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
    • He’s the author of a book titled Building a Better Business using the Lego Serious Play Method.
      • 06:09- What are some of the fundamental principles behind the entire Lego serious play methodology that you developed?
      • Start with thinking, not talking, everyone builds their ideas before any discussion begins.
      • Equal participation, it ensures input from all, not just the most vocal 20%.
      • Use metaphor through building, LEGO bricks become a language for deeper meaning and shared understanding.
        • 14:42- What are some common misconceptions about serious LEGO play that you often encounter?
        • It’s wrongly seen as just a prototyping tool, rather than a metaphorical thinking method.
        • Many think it’s merely an icebreaker, not suited for solving real business problems.
        • People assume it’s not serious, overlooking its deep strategic and leadership value. 

          • RESOURCES:

          Learn more about Robert Rasmussen: LinkedIn

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          Profile
          • Robert is the principal of Rasmussen consulting. 
          • He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
          • He’s the author of a book titled Building a Better Business using the Lego Serious Play Method.

            • The post Robert Rasmussen, Principal, Rasmussen Consulting IS; Author first appeared on TBCY.

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