Most agencies are still figuring out what to say about AI. Robert Spinrad from SEOM Interactive already has an answer — and it’s not what you’d expect.

Robert is the Associate Director of SEO at SEOM Interactive, a Philadelphia-area digital marketing agency operating since 2008. He joined the team straight out of Temple University in 2015 and has grown into a leadership role running the SEO function across a 40-person team.

In this episode, Jeremy Rivera and Robert get into the reframe that’s been driving strategy at SEOM: it’s no longer about learning AI tools — it’s about proving to LLMs that your clients are trustworthy enough to surface. They also cover why reviews have become multi-platform infrastructure, how digital PR with real owner quotes is pulling ahead, and the phrase Robert coined that’s going into Jeremy’s client deck: “humble experts.”