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Roberto Oliveira (Blip) on Why WhatsApp, Not ChatGPT, Will Own AI Commerce
Welcome to Season 4 of The J Curve 🎙️
It’s rare to meet a founder who bootstrapped for two decades—then brought Warburg Pincus, SoftBank, and Microsoft onto his cap table. This week, I sat down with Roberto Oliveira, founder of Blip, the company powering billions of conversations across WhatsApp in Latin America. We covered a 25-year founder journey that began with mobile phone booths and evolved into one of Brazil’s most powerful AI platforms.
Here’s what we cover:
♢ Why websites and apps are being replaced by messaging—and how brands need to adapt now
♢ How AI is transforming sales, marketing, and customer service
♢ Why Brazil is the perfect lab for the future of business
♢ The playbook for taking Blip global, where the biggest opportunities lie, and why the U.S. is lagging behind
This one’s about product timing, strategic architecture, and building a truly global company—starting from Belo Horizonte.
More from us:
- Subscribe to our weekly newsletter The J Curve Insider, where we go beyond the podcast to break down the most exciting investment & tech trends in LATAM. Sharp. Concise. Real business strategies and market insights you won’t find anywhere else. Delivered straight to your inbox.
- Follow us on LinkedIn or Instagram
View all episodes
By Olga MaslikhovaWelcome to Season 4 of The J Curve 🎙️
It’s rare to meet a founder who bootstrapped for two decades—then brought Warburg Pincus, SoftBank, and Microsoft onto his cap table. This week, I sat down with Roberto Oliveira, founder of Blip, the company powering billions of conversations across WhatsApp in Latin America. We covered a 25-year founder journey that began with mobile phone booths and evolved into one of Brazil’s most powerful AI platforms.
Here’s what we cover:
♢ Why websites and apps are being replaced by messaging—and how brands need to adapt now
♢ How AI is transforming sales, marketing, and customer service
♢ Why Brazil is the perfect lab for the future of business
♢ The playbook for taking Blip global, where the biggest opportunities lie, and why the U.S. is lagging behind
This one’s about product timing, strategic architecture, and building a truly global company—starting from Belo Horizonte.
More from us:
- Subscribe to our weekly newsletter The J Curve Insider, where we go beyond the podcast to break down the most exciting investment & tech trends in LATAM. Sharp. Concise. Real business strategies and market insights you won’t find anywhere else. Delivered straight to your inbox.
- Follow us on LinkedIn or Instagram