Marketing automation is the only way to accelerate the growth of your business and get it to the next level, says Robin Alex, president of agency Innovate Fast. But simply installing automation software and systems to drive new leads isn’t enough, says Robin, and won’t have any impact unless you take an extra step.

We talk about how to effectively integrate marketing automation into a business, how to use it to close more sales, the top platforms available today (especially for small businesses), and more.

Tune in to find out…

• How automation fits into overall marketing strategy – and when to implement it
• The ways people are still key to the success of a marketing automation system
• Strategies for converting automated leads – this sometimes is a hands-on process
• The biggest challenge facing anybody using marketing automation systems – and how to overcome it
• And more