Cloud Communications Alliance Preview | Technology Reseller News Podcast

“It’s not just a deterrent—it’s a disincentive. We make robocalls so expensive, scammers stop calling.” — Michael Gough, ICA, Intelligent Communications Assistant. With the Cloud Connections Conference just days away (April 14–16 in St. Petersburg), both the Technology Reseller News and Cloud Communications Alliance communities are tuning in. On this special joint podcast episode, Doug Green, publisher of TR News, welcomed Michael Gough, CEO of ICA, one of five handpicked presenters in the upcoming CCA Solutions Showcase. And what Michael brought was more than just a preview—it was a live demonstration of how ICA is changing the game in communications security.

One Platform to Block Them All

“Too many robocalls. Too much spam. Too many scam texts,” said Gough. “Branded calling helps, and STIR/SHAKEN helps—but only a little, and only sometimes.” ICA’s platform changes that by combining behavioral analysis, graph neural networks, and a cross-channel approach to stop spam across voice, SMS, email, and social media—without invading user privacy. In a live demo, Gough showed how ICA’s digital assistant traps and stalls bad actors with lifelike conversations. “We call it scam the scammer,” he said. “They waste time, lose money, and stop calling.”

A Better Call Experience—Everywhere

Unlike legacy solutions, ICA works across all major communications platforms. The system distinguishes between contacts using relationship signals—like shared social media links or known contacts—and then filters calls accordingly. In a second demo, Gough showed how ICA intelligently handled a call from a trusted contact, verifying the reason for the call and sending a message when the recipient wasn’t available. “It’s seamless for the people you know and smart for the ones you don’t,” Gough explained.

Looking for Partners

At Cloud Connections, ICA is actively seeking three new partners to integrate its technology. “This isn’t vaporware,” Gough said. “We’re already live. We’re just looking to scale.” That’s the power of CCA’s event model, Doug Green noted. “This isn’t a trade show. It’s a connections event—and ICA is a perfect example of what happens when innovation meets the right audience.”

Learn More

Don’t miss Michael Gough’s live demo on April 15 at the Cloud Connections Conference. For more information or partnership inquiries, visit myica.ai.

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