Good morning, this is Supercog News.
In today's top story, a recent study from Utah Valley University reveals that more than half of Americans, specifically 56%, are unable to distinguish between artificial intelligence-generated deepfakes and real content. This alarming statistic comes from a survey involving over 200 participants across the United States. Senior Project Analyst Hope Fager expressed surprise at the findings, stating, "The day is today when deepfakes are convincing enough to fool the average viewer."
Fager highlighted the ease with which deepfakes can be created, noting that she produced one in just a weekend using free software available online. The study also found that viewers are more likely to believe deepfakes when they encounter them unknowingly, emphasizing the need for heightened awareness among consumers of media.
In related news, deepfakes have been used in various contexts, including political misinformation and financial scams. As the technology continues to evolve, experts warn that the responsibility lies with individuals to verify the authenticity of the content they consume.
Stay tuned for more updates on this developing story and other news from around the world.