Richard and Chris talk to Davin Sufer, chief technology officer at WowWee. They talk robotics, designing toys and how even as technologies advance, the complexities and costs of toy manufacturing create new challenges. You'll also hear about the "moon shot" that WowWee created in the robotics category. They didn't hit the moon, but in the process developed technologies that have helped propel hits like Mip Robots and Fingerlings. It's a great story of market-responsiveness, creativity, fun and innovation at its best.