In this episode, Martin Wardle talks to Johnny Ross of Fleek about how to ensure your content is attracting the right kind of customers.  Johnny learned the hard way that producing content for your website without considering search engine optimisation is sometimes just not enough.

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In this Johnny explains:

 - How search engines look at your website and what they do with the data

 - How long a blog should be to get the most hits on search engines

 - Who in your business should come up with content

 - What you should write about to get the best results

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If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:  Phone: 0191 281 8191 Email: [email protected] Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Mark Bryant from Media Partnership about how to use video content to attract customers.

Likes, shares, comments and subscribers don’t pay the bills – sales do! But how do you use video marketing to take your audience down a sales funnel?

Some things discussed in this episode include:

- Principles of marketing and sales funnels

- Different types of video content

- Which content types to use at each state in the sales funnel

- How to use video to help retain current customers

- Do you need expensive equipment to start producing video content?

- And more!

If you see other businesses producing great video content across their media platforms, and would like to learn how to do the same, this interview is a great starting point. 

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Mark Bryant is the Managing Director of Media Partnership, a North East based TV and video production company that help businesses generate sales through high quality TV and video marketing. You can reach out to Mark here:

Phone: 0845 686 1234

Email: [email protected]

Web: https://mediapartnership.co.uk/ 

LinkedIn: https://www.linkedin.com/in/markymedia/ 

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If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode of Robson Laidler’s Business Stuff Podcast, Martin Wardle talks to Duncan Young from the North East’s leading estate agency and property consultancy Sanderson Young about all things property.  

In 1999, Sanderson Young opened their first office in Gosforth. Now they have multiple branches offering a diverse range of services, focusing on the sale and letting of properties throughout Northumberland, Tyne and Wear and Co Durham. Duncan’s successful estate agency career gives him a wealth of knowledge and experience, as well as a unique insight into the current property market which is revealed during this interview.   

During the first part of the interview, Duncan talks about: 

- How the property business has evolved 

- Common mistakes made by both buyers and sellers of property 

- What effects the value of a property 

- And more. 

Some questions answered by Duncan during the B Daily Exclusive half of the interview include: 

- Where the property market is currently 

- Where it looks like the property market is going  

- How interest rates will affect borrowing 

- How the market will effect landlords and rental property  

- How Sanderson Young have been able to retain their position despite competition 

- Ways to increase the value of your home  

- Factors currently effecting property sales in the North East 

- And more …  

To see the B Daily Exclusive half, head over to B Daily’s Premium site here:

Full Version on bDaily

If you need help buying or selling your home, or would like to contact Duncan, you can contact him using the details below: 

Email: [email protected] 

Phone: 0191 223 3500 

If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below: 

Phone: 0191 281 8191 

Email: [email protected] 

Web: https://www.robson-laidler.co.uk/

In this episode, Martin Wardle talks to Keith Newman from Highlights PR on his boat office about public relations.

Some things discussed include:

- Why businesses should use PR in their marketing

- How to manage a PR crisis

- What makes a good PR story (and what doesn’t)

- The importance of good headlines and photography

- And much more…

If you’re interested to learn more about public relations and how it could be used in your business, this episode will give you a great introduction.

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Keith Newman runs a public relations agency called Highlights PR. You can reach out to Keith using the contact details below:

Phone: 07814 397 951

Web: https://highlightspr.co.uk/

LinkedIn: https://www.linkedin.com/in/keith-newman-b562734/

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If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Emma Watt from Hive Estates about buying your first rental property.

Some things discussed include:

- Legal compliance for landlords

- Marketing your property to attract the right kind of tenants 

- Pitfalls you should think about before purchasing your first rental property

- Things new landlords often don’t realise

- And more! 

It’s easy to get overwhelmed by the amount involved with buying your first rental property and becoming a landlord. If you’re interested in becoming a landlord but don’t know where to start, this episode is for you. 

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Emma Watt is a Lettings Director at Hive Estates. To get in touch with Emma or learn more about what Hive Estates do, you can visit their website here:

https://hiveestates.com/  

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If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Jack Spoor about ‘The 7 myths of R&D’

This epsiode will be useful for anyone considering making their first R&D claim, as well as for anyone currently in the process of preparing one.

Click the play button to find out what the 7 myths of R&D are!

* (Correction on 2nd R&D myth: Changes around hosting costs as part of an R&D claim take place in 2023, not this year)

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You can watch our Introduction to R&D podcast epsiode here:

https://www.youtube.com/watch?v=BnWu-hXaFyc 

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If you have any feedback or suggestions for future episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Commercial Funding Specialist Graeme Harrison about commercial finance.

Some things discussed in this episode include:

- Sources of commercial finance

- Advantages and disadvantages of different finance types 

- When and why do businesses use external funding?

- Is borrowing money in a limited company always unlimited liability?

- Causes of business failure

- And more!

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If you liked what you heard in this episode and would like to get in touch with Graeme, or would like to learn more about the services Graeme and his team provide at CCBS Group, use the contact details below: 

LinkedIn: https://www.linkedin.com/in/graeme-harrison-69260336/ 

Email: [email protected]

Web: https://ccbsg.co.uk/ 

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If you have any feedback or suggestions for future episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Emma Walker from EW Estates about the common pitfalls of commercial leases.

Some things discussed in this episode include:

- Common mistakes made by tenants of commercial properties

- How commercial leases are different to residential

- How to protect your business, whether you’re a tenant or a landlord

- And more!

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If you liked what you heard in this episode and would like to get in touch with Emma, you can contact her using the details below:

Web: https://www.ewestates.co.uk/

LinkedIn: https://www.linkedin.com/in/northumberlandproperty/

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If you have any feedback or suggestions for future episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/

In this episode, Martin Wardle talks to Helen Ingham from Be Voice Confident about how you can improve your speaking confidence, and verbal communication skills.

Some things discussed in this episode include:

- How to sound more confident when speaking

- How your volume and tone of voice effects your communication

- How to overcome the fear of speaking

-       How you can help less confident team members communicate

- And more!

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Helen is a professional Voice Coach and Speech and Language Therapist. If you liked what you heard in this episode and would like to get in touch with Helen, you can use the contact details below: 

Web: www.bevoiceconfident.com

Email: [email protected]

LinkedIn: Helen Ingham

Instagram @bevoiceconfident

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If you have any feedback or suggestions for future episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191 

Email: [email protected]

Web: https://www.robson-laidler.co.uk/accelerator/ 

In this episode of the Business Stuff Podcast, Martin Wardle talks to Sarah Callender from Duo Global Consulting about ‘Effective Performance Management’. 

Some things discussed in this episode include:

- How to motivate your team

- Tips on effective communication with your team

- The importance of company culture

- How to approach difficult conversions 

- How to use the word ‘why’ properly

- And more…

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If you liked what you heard in this episode, and would like to reach out to Sarah, you can contact her here: 

Web: [email protected]

Email: https://duoglobalconsulting.com/

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If you have any ideas for future podcasts, want to be on a podcast with us, or have any questions, you can contact us here:

Web: https://www.robson-laidler.co.uk/acce...

Phone: 0191 281 8191

Email: [email protected]