Robyn Sefiani is the founder and President ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and has spent 12 years prior to setting up Sefiani at Edelman. 

In this episode she talks about how reputation management has changed over the years; what’s involved in building a good reputation in today’s environment - for both corporates and executives; and shares lessons from both good and bad reputation management that she’s seen as a result of crises.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.