ResearchPod

‘Rock Star’ Theory: How to Explain and Predict Entrepreneurial Success


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What do Richard Branson, Steve Jobs, and Elon Musk have in common? In addition to being founders of multi-billion-dollar companies, they are also outliers. wielding disproportionate influences on both the business world and society. Their inputs and outputs, either qualitative or quantitative in nature,  represents an exception to the normal rules.

Dr G. Christopher Crawford at Rutgers Business School explains which factors drive the performance of the most successful entrepreneurs and businesses.

Read the original article: https://doi.org/10.1016/j.jbusvent.2015.01.001

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