Welcome to RYFB with me, Ruby McGuire, Business and Mindset Queen.

This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business.

We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!

 

XXX

 

Tune into this episode to find out how I do things differently now. Here are a few key points that I chat through with Emma:

1. How you could be wasting years of your life on social media

2. Some of the fears that come up when you consider making the change to marketing in a different way

3. Giving yourself permission to run your business in your way

4. Considering what you could be doing instead of being online all the time

5. A strategy for bringing in clients without social media

 

XXX

 

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business. and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then click on the link in the show notes to download my latest freebie and join my list to get some fun business tips and strategies to help you be the Queen of your Business. Stay tuned for upcoming episodes on all aspects of your business.

 

XXX

 

PS. Would you like to attract clients in an easy way, WITHOUT social media? You can! Learn how in my Marketing Without Social Media mini-guide. Starting today you can run your business in a different way, and claim your life back.

 

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.

This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business.

We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!

Here are the key points that Noleen shared:

1. The number one thing holding her back from success. Why the main thing holding her back from success was herself and how and what she did to overcome her mindset blocks, her fears of success and her visibility blocks.

2. How one small piece of imperfect action led to an accolade by a top UK publication as well as an invitation to be one of an expert panel of judges for prestigious international awards.

3. Why your image determines the energy behind how you show up in your business - or if you even show up at all!!

4. How she positioned her business in a category of one by combining her experience in the finance industry with her core values and holistic approach to beauty to become known as a go-to expert in her industry. 

5. Why it’s no longer enough to simply be visible in the current market and how to ensure you show up powerfully and confidently on camera so you become unforgettable! 

Here's a link to connect with Noleen:

https://www.noleenslineymakeup.com/

XXX

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then click on the link in the show notes to download my latest freebie and join my list to get some fun business tips and strategies to help you be the Queen of your Business. Stay tuned for upcoming (mostly weekly) episodes on all aspects of your business.

XXX

How To Win And Keep Clients*:  

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.

This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business.

We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!

XXX

How to stop people wasting your time on discovery calls

In a recent Queen of Business mastermind call, one of my clients (Queenies) asked what to do when you have clients come onto a discovery call and turn out to be time-wasters. 

If you've been in business for any length of time, you'll know that this happens. Sometimes people do their research around who to work with. You'll also have those people that want to get some free coaching on the call. To help you overcome this issue, I'm sharing the three simple strategies we discussed.

Your time is precious. You've got a queendom to run after all! You want people that are ready to work with you, not trying to get free information/advice.

Here are 3 simple ways to reduce the amount of people taking up your time :

1. Create a filtering system / selection process

What do I mean by this? Create a form on your website that asks your potential clients a series of questions. You want to understand the following:

1. What they are struggling with

2. What they hope to achieve by working with you

3. Their level of commitment

I have to say that my favourite question of all time, is one that my then coach, Adrienne Dorison, gave me:

‘How committed are you emotionally and financially to working with me right now?”

You need to know the level of commitment that this potential client has. This question cuts to the chase and allows you to find out whether they're going to be a good fit for what you have to offer. It stops time wasters because in that question they will usually share with you what level of budget they have and whether they are ready to commit financially or not. It’s not just about the money though. You want to know if they're ready emotionally too. 

I like to KISS - Keep It Simple Sweetie - I just ask 4 questions now:

1. What ONE key thing would you like to discuss on our call today? (It keeps the call focused)

2. What have you done so far to resolve your current issue? (This tells me if they are action-takers or not)

3. How committed are you emotionally and financially in us working together? (The golden question)

4. Is there anything else you’d like to share with me in preparation for our call? (This allows them to share important detail with me if they want to)

Sometimes, clients will share a story with you about how they've worked with other coaches and they haven't got results. 

It's quite possible that this is because they weren't ready, rather than it being down to another coach(es) poor skills. If someone bemoans people that they've worked within the past, treat this as a red flag. 

Once you know the answers to this question of emotional/financial commitment, you can then decide whether to carry on with the call or adjust the length of the call if necessary. 

Let’s say that they complete the form and tell you that they're working to a £200 budget (change the currency to whatever works for you). You might know that your services start at £500. 

You can then send them a link to a page on your website with your pricing and services. In the email, you can explain the entry point of your pricing structure. You both then may decide that it's not worth holding the call. You can then consider sharing a link to free resources that you've created. You could also introduce them to someone that can help based on the budget they have to spend. 

Remember to review your questions from time to time, and adapt where necessary.

2. Put your pricing on your website

For some people, putting your prices on your website is a controversial thing to say. I would much prefer to know the price of something to enable me to make an informed decision about whether to buy or not. I don't understand why you wouldn't put your prices on your website. I don’t see the need for secrecy. Maybe that’s just me!

I encourage you to put your prices on your website, because this allows your client to decide if they want to find out more about you, and whether to book a call to discover if you're a good fit to work together. The potential pricing barrier has gone, so that's one less obstacle that you have to overcome on that discovery call. That's a win: win in my book!

When a client checks out your pricing, they have a decision to make. Can they afford you right now? If not, then maybe they'll pull together a plan to make it happen. They are less likely to jump on a call with you and waste your time, and they won't be wasting their time either.

3. Set expectations at the beginning of the call

As you get on the call with this prospective client, set it up as a sales call. Check their understanding and expectations of the call with you. Explain that this is a sales call, and you're talking to find out if you're both a good fit for each other. Tell them that once you've taken them through a few questions, you'll be sharing ways in which you can work together. 

Another method to manage expectations is to remind them at the beginning of the call how long you’ve allocated for your discussion. That way you’ve set a boundary around how long the call will last. This is a pretty standard method for coaching calls, yet, it also works great for all calls. This way, you won’t overrun. Once you manage expectations you’ll find the call will be a lot easier.

Here’s a bonus tip:

Get clear on who/how you help

When you’re super clear on who you serve, how you help and what you offer, the more clarity people will have when they talk with you and check out your website. I know it sounds basic, but it’s important.

For example, my dreamie clients are action-takers. I know that if someone comes on the call and says they find it hard to take action, they will not be a good fit for me. I know I will get frustrated because I love working with people that aren’t full of excuses, and aren’t afraid of doing some work. 

When you know this about yourself, you’ll find it much easier to recognise your own dreamie clients when you talk with them.

When you’re clear on how you help and your services, it becomes clear whether you have the right services to offer your potential client on the call. If you don’t, then share that with them, and end the call. Again you could introduce them to someone that can help.

Finally, here’s a quick reminder of the three top tips, and the bonus one of course:

1. Create a filtering system/selection process

2. Put your pricing on your website

3. Set expectations at the beginning of the call

4. Get clear on who/how you help

XXX

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me.

If you enjoyed this podcast, check out my Discovery Call Magic programme, where I take you through a process to create discovery calls just like magic. Want to save yourself some money? Join my tribe - Get access to a fabulous 40-minute Create Content Like a Queen training, and an amazing one-time offer to purchase the programme at a fraction of the cost.

XXX

How To Win And Keep Clients*:  

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.

This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!

XXX

Anna is one of the authors I worked alongside with to co-write the IAPC&M book, ‘How To Win & Keep Clients”.

In this episode, we talk about:

-Emotional and mental freedom
-Overcoming challenges around attracting clients
-Taking a step back to understand what’s really going on
-How you relate to money, and having money conversations when you’re running your own business

XXX

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.

XXX

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

 

PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.   This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!   XXX

Imagine how empowered you’d feel stepping into the space of a successful business Queen right now. What would that Queen do? Would she be tinkering around on social media? It’s more likely she’d be doing what’s essential to build her Queendom. This is what’s called, ‘Acting as if’ in the Law of Attraction world. Acting as if is a very powerful manifesting tool. Essentially you embody the person you want to be. 

Assume you’re the Queen of Procrastination right now. We’ve all been there! Who would you be if you didn’t procrastinate? Maybe it’s a past version of you, or maybe it’s someone you know that seems to hardly ever procrastinate. What traits could you take from your fabulous past self, or that person that seems to have it all together?

Maybe your goal is to invite in more clients. What would a successful business owner be doing to invite in more clients? A lot of successful business owners are very savvy with their time and resources. Maybe they’d do some strategic individual outreach to potential clients, perhaps they’d keep track of their income and expenditure on a regular basis, or spend time on creating some high-quality products.

This is your invitation to explore.

 

What would you like to create?

Who do you know that has already created this particular thing? (Whether it’s a behaviour, or a relationship, or a dream house) How could you embody that person now?

Here’s a simple 4-step framework for you:

1. Know what you want - get crystal clarity

2. Reverse engineer what you want - I’ll explain that next

3. Play

4. Believe (anything IS possible - the only limit is your imagination)

Let’s walk through each of the steps one-by-one.

 

1. Know what you want - get crystal clarity

The Universe likes to play with you. If you don’t get absolute clarity about what you want, it’s likely that it will come to you in a different way. 

I’ve had some funny things happen to me, like the time I asked for some beautiful flowers to be delivered to my door, only to open the box that arrived and find it was for my neighbour and not me! I hadn’t been specific enough.

 

2. Reverse Engineering

Choose something that you want to manifest, write it down

Remember, be clear, or you’ll end up with something like my ‘flower’ outcome!

Assume for a moment that you’ve already manifested your new dreamie clients

If you’re struggling to get that idea in your mind, then you might have to suspend disbelief for now that it’s not possible for you. Who do you know that has already achieved this? Act as if you’re them. What do you think they’d have done to attract new clients? What tasks could you do to get similar results for your biz?

Grab your notebook 

At the bottom of the piece of paper, write down how many new dreamie clients you want to get. Next, write down the steps before that had to happen in order for you to attract them. This is reverse engineering.

Here’s a few things you might consider …

• Decide what packages you want to offer
• Fix that wonky link on your website
• Create a sales page
• Set up a referral scheme
• Ask past clients if they’d like to work with you
• Create some content that talks about what you do
• Send a newsletter offering your new services
• Practice your selling skills so that you are confident on the call with your potential dreamie client
• Sort your calendar so that the potential client can book easily for a call
• Ask them if they’d like to book a session with you
• Hold the call
• Sign up the new client

 

3. Play

Make this a game. The Universe loves it when we are in a creative space of play, rather than grasping and trying to force things.

How can you make this whole getting clients thing fun?

Here’s a few ideas:

• Set yourself a mini target of people to reach out to
• Create some fun graphics for your content
• Challenge yourself to reach out people you’ve worked with before to work with you again
• Write a list numbered 1-5 with gaps for your client names
• Buy yourself some gold stars and create a reward chart

 

4. Believe (anything IS possible - the only limit is your imagination)

This is my favourite bit. It takes you to the place of possibility. This isn’t just a hope and cross your fingers thing. This is about taking action, and then believing that “this or something even more fabulous” can come your way, because you’re raising your vibration.

When you co-create with the Universe, magical things happen.

 

Here’s a quick reminder of the simple 4-step framework:

1. Know what you want - get crystal clarity - Clarity is king, or in our case, Queen!

2. Reverse engineer what you want. What happens just before your amazing outcome?

3. Play - Make this fun, life doesn’t have to be super serious all the time!

4. Believe (anything IS possible - the only limit is your imagination)

 

I’d love to hear how you get on. Email me at [email protected] to let me know.

XXX

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.

XXX

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.   This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!   XXX   Have you ever thought of using Oracle cards in your business?   I use them for all sorts of things now. I recently wrote a post about this over on the Coaching Tools Company blog, which you can read here. I share a story of how the universe thought it was funny to play a game with me, and kept giving me a topic I didn’t want to write about! I thought I’d share a few more tips and an example to get you playing with your writing.    I use cards in my Queen of Business Mastermind each week. It’s a lovely way to start the meeting, it gives people a little shot of inspiration, and sometimes instigates some great conversations.   I worked with a friend of mine many years ago, and because she was a friend it was quite hard to get out of the ‘helping’ phase. You know, where you want to offer ‘friend advice’. I knew this wasn’t what she needed, so I whipped my phone out and pulled a few cards on an app, and used this as the basis for coaching. She had some fabulous breakthroughs.   Today I want to talk to you about using them to create content ideas.    1. Set an intention of what you want to create   When I’m stuck with what to teach on a training call, or Facebook post, newsletter, or blog post, I simply get a card deck out and allow that to inspire me.   So how do you do it?  

1. Sit with the cards in your hand, ask the universe to send you guidance on what you want to create
2. Keep your dreamie client(s) in mind as you set your intention, that way you’ll get some clearer messages
3. Shuffle the deck and pull three cards

  2. Go through the messages and pull out some keywords that pop out at you   As you flick through the cards you’ve pulled, you’ll want to notice which keywords/concepts pop out at you. Usually, your deck will have some extra wording that goes with the card. I don’t usually use everything that comes up. I just notice what resonates for me at the time.   I’ll share an example of this with you soon.    3. Start writing   Write whatever comes up for you around the keywords that popped out.   Don’t filter, just allow yourself to free write. You might be surprised by how much actually comes up for you.   Let’s pretend right now that I need to write a blog post. Here’s how the process works in action:   Set Your Intention: I want to write a blog post about getting clients, but essentially the topic is around pricing Note Your Dreamie Client’s Perspective: I want my client to feel confident around the services they offer Pull Three Cards: You can just do one card, however, I find that three cards gives you juicier content (see footnote for cards I used):   So let’s say I want to write a post about my Queenies (as I call them) getting clients, specifically around her pricing. My Queen doesn’t want to come across as needy, she’s just lacking confidence when she invites someone to buy from her.   Let’s find out what cards come up (and no, these aren’t ones I’ve prepared earlier. I’m acting as if I’m really writing this as a blog post!)   1. Lion Spirit - Be generous of spirit   Key messages:  

1. “You’ve been given the gift of pride and a healthy sense of worth to express your divine authentic self in a unique way.”
2. “Take pride in your ability to serve from the heart.”
3. “Many will benefit from the healthy expression of your unique set of gifts if you choose to work in partnership with Spirit.”

  If I was writing a post about this for you, based on pricing, I would be writing key headers around the card to get some creative juices flowing. I would then write the ideas as my blog post. Here’s what I mean;   Unique offering: I would get you thinking about what parts of your services are unique, different to what everyone else is offering Self-worth: I would get you thinking about how your self-worth might relate to the prices you’re charging Years of experience: Building your confidence, I’d get you to consider how many years of experience, training, reading etc. you’d done around your topic area which you can then bring to helping your client as part of your package  Benefits: I would help you recognise the benefits of working with you specifically Serving from the heart: I would get you to consider what additional value-added items you could add to your packages, i.e. meditations, checklists, worksheets, templates Partnership with the Universe: I would encourage you to think of intentions that you could set with the Universe to support you - bringing in a bit of manifesting magic!   2. Parrot Spirit - Watch Your Words   Key messages:  

1. “Are you aware of what you’re saying to yourself and others?”
2. “Parrot Spirit shows up as a reminder to heed the words that flow from your mouth, your pen and your keyboard.”

  Then, as before, I’d write some key headers. I’d ask myself here, “How does this relate to decision making around pricing?” That way, I’m always coming back to my original topic/intention for the post.   Link back to self-worth: I’d reiterate how your words can affect your self-worth, and get you to think through how you can use the power of your words to help you feel more confident with your pricing Heed your words: I’d get you to start noticing where you need to improve what you’re saying, writing and typing   3. Deer Spirit - Take The Lead (reversed)   Key messages:  

1. “Don’t let anyone bully you into something you’re uncomfortable with.”
2. “You have solid footing if you stand your ground with grace.”
3. “Today you need a tougher hide so that any compromises you make allow you to maintain your integrity.”

 

Again, use your key headers to link to the overall topic.

 

1. Take the lead: I’d be talking about how you being Queen of your business means that you need to take control of the sales conversation. I’d share how really knowing the benefits of what you’re offering will help you not to buckle if someone comes across a bit bullish
2. Standing your ground with pricing: I’d explain that it’s much easier to stand your ground when you feel confident with your packages and pricing, and when you trust that if this particular client isn’t for you, then another one will come along that’s absolutely perfect for you.
3. Compromising: I would talk about how compromising on your packages, i.e. discounting, will over time dent your self-confidence, and you’ll possibly kick yourself for not charging what your services are worth!
4. Using oracle cards can really free up your mind, and help you to generate more creative ideas than you would if you just sat in front of your computer. It’s a way to stretch your brain into thinking slightly differently.

  I hope it’s been useful sharing how I use cards to write blog posts, training etc. I find it really helps me to come up with lots of different ideas that perhaps I wouldn’t have thought of if I’d have just stared at a blank page.    Here’s a quick recap:   1. Set an intention of what you want to create 2. Go through the message and pull out some keywords that pop out at you 3. Start writing around those keywords and see what comes up   As with any writing, aim to get out of your own way and trust the process. What’s the best that could happen? You may get a one-liner/paragraph that you could share on social media, or you might even end up with a fabulously creative blog post!   I wonder, will you now play around with some oracle cards for your writing? If you do, drop me a note at [email protected] and let me know how it worked out for you. If you use them already, I’d love to know how they help your creative process.    PS. Learn how to save hours of time and energy creating content in my Create Content Like A Queen Masterclass   PPS. Oracle cards used: Spirit Animal Oracle Cards by Colette-Baron Reid   XXX   Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.   XXX   How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.   This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!   XXX   If you’re reading this, then take it as your sign that you’re meant to be stepping up as Queen of your business, the leader.   Leading is about being confident, having a sense of surety about you. There are many different types of leaders. You can be autocratic, democratic, laissez-faire, direct, coaching, supportive, bureaucratic, to name just a few.    There are also many different traits that you perceive a good leader has to have, i.e. integrity, compassion, vision, self-awareness, communication skills etc.   In my Queen of Business Mastermind groups, we have a really fun session where the Queenies spend some time exploring the traits of a Queen, and then we define what skills and qualities they need to develop/embody. They choose who their Queen of inspiration is. It’s amazing how different everyone perception of being a Queen is so varied. [LINK]   The beauty of running your own business is that you get to define the role.    What characteristics do you think make a good queen?   Here’s a list of some of the things I like to think make you a good Queen.   1. Queens are visionaries and influencers. You think strategically and are willing to try new ways of doing things. You inspire others to think and dream bigger. You are a trailblazer, not willing to always follow the crowd, but defining how you want to carve out your business and life.    2. Queens lead by example - You’ve spent time perfecting your craft, and act as an inspiration to others. You don’t just teach people what they should do, you do it yourself first, and then share your experiences of it.   3. Queens are committed. You’re committed to your business and the work it involves.  You’re also committed to taking action, walking the talk, and being accountable. You know you will never be perfect (perfection doesn’t exist), yet keep being the best person you can be with your knowledge, skills and attributes. You have a winning attitude.    4. Queens act with integrity - You are trustworthy - You do what you say you are going to do, honouring your commitments. You speak your truth with kindness, even if it feels uncomfortable. You’re clear on your values, and what you will and won’t tolerate within your boundaries.   You are authentic in everything you do. Part of this integrity is your willingness to be vulnerable, in order to connect with your people. While this may not come naturally, you keep developing the skills so that it becomes easier with time. You have high standards and know it’s better to under-promise and over-deliver.    5. Queens are strong decision-makers. You aren’t afraid to stand up for what you believe in - You are true to yourself. You make a decision and stick to it, knowing when to change the plan if it’s not working.   You know you need to be decisive. Even if that decisiveness means going back to your best friend, mastermind group etc. to help you make a quick decision. You know you need to behave in a way that shows you as a leader, not a follower. That confidence sets you apart.   6. Queens believe in themselves and others - Your knees might be knocking, yet you don’t let that stop you. You push through your comfort zones. You know you have an abundance of tools and resources available to you. You might lack confidence from time to time, yet you do the inner work to overcome any of those obstacles that might get in the way.   You learn how to build your confidence muscles. You don’t waiver when you speak, you are clear, succinct, decisive and authoritative.   7. Queens take responsibility - For your actions, for the mistakes you make. You don’t blame others, but take responsibility. You are the solution, rather than problem-focused, and as such you acknowledge failure, and then use the feedback to catapult you further forward.    The beauty of all of these traits, and any that you believe you need as a Queen, is that you can adopt them. Your royal duty is to show your people by leading by example, being a model of transformation, sharing your experience, your hopes and dreams so that they can be inspired by you to be their best selves.   Embody the Queen you want to be, allowing your skills to expand and change over time.   You get to decide - What type of leader, aka Queen, would you like to be?   PS. You don’t need to be a Queen on your own. If you want support, check out my Straighten Your Crown Sessions.   XXX   Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.   XXX   How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

If you'd like more business tips and strategies, come and join my  FaceBook community, Rock Your Fabulous Biz- http://bit.ly/RockYrFabBiz

Check out my visibility quiz where you can learn if you're a visibility lady, countess, princess or queen- http://bit.ly/VisQuiz 

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.   This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!   XXX   Sometimes, ruling your Queendom is hard work. It may seem like it’s easy, but the reality is that as a Queen your crown can become quite heavy at times, where it all feels a bit too much, and you’re not sure which direction you’re heading in.   A heavy crown can create disillusionment with how things are going in our businesses. This is often due to the expectations we hold about it, and the expectations we put on ourselves.   If you’ve bought into the ‘six-figure overnight success’ story, then that’s potentially going to create lots of feelings for you, when your business doesn’t have the same results.   This is all about your journey. Let’s explore where you might be adding to the weight of your crown.   What expectations are you putting on yourself?   The online world is a funny place. It can make you feel a million dollars, where people start following you, or give you an incredible shout-out, and it can make you feel rubbish, when you perceive someone else as more successful than you, based on what they’re sharing or what you’ve read/heard.    The reality is that it makes you feel what you choose for it to make you feel. You can take control of the stories you create in your mind about it.   Your expectation might be that you should be further on in your business than you currently are. If you find yourself comparing, then that’s going to create a lot of expectation. As I said to one of my clients just this week, you might not even be as far on in business as that other person, or even want what they’ve created.   Maybe you’re procrastinating on putting work out there because you feel it needs to be perfect, you worry what people will say about your content. You’re worried about their expectations.   Perhaps your expectations are more client based. You’re taking on responsibility for your client’s results, and trying to fix them, when your role is actually to enable them to move forward. The responsibility for action lies with them.   How are you limiting yourself by these expectations?   Maybe you bought into the business story, that business is easy. The truth is that it is challenging, and amazing all at once. Ask any super successful business owner whether their business journey was always easy, and they’ll more than likely have a few anecdotes to share with you about obstacles they’ve had to overcome, both internally and externally.   Perhaps you’re feeling overwhelmed. There’s a lot of noise out there online, we can suffer with information overload. Social media content can also trigger lots of emotion and comparison.   You might be limiting yourself by staying stuck, not seeing a way forward, or seeing it, but not taking any action on it because you’re fearful of the possibility of judgement and rejection. Procrastination might be one example of this, not making decisions can be another.   Are you refusing to see that there could be a better way than how you’re doing things? Maybe you’re hanging onto that programme that no longer serves you or your clients, it’s run its course, but you’re worried about letting it go because you’re afraid of losing potential business.   Maybe there’s a part of you that you need to let go of - the one that’s fearful. By letting go, you’re allowing your true royalty to shine through.   Notice how playing small is keeping you from being all that you can be, and preventing you from being an inspiration to your people.   Let go of rigid beliefs of what’s possible for you   Sometimes we get stuck in the familiar, it feels safe.    How can you stretch and expand your comfort zones? Maybe there’s particular actions that you could take. You know what they are, but you’re limiting yourself based on your expectations.   What could you do differently in the next week? Challenge yourself.   You can choose to bring in fun and lightness to overcome the weight of your crown. What would your business be like if you allowed it to be more playful? For me, I love playing with the whole Queen idea, it makes leadership and business mastery so much more fun. It’s a great way to talk about mindset issues that are holding you back.   Park those rigid beliefs for now and begin to open up to what could be possible for you. Allow yourself time and space to explore new ways of doing things.    Be brave enough to take action.   It can feel scary letting go of old beliefs. They’ve kept you safe. What if this new way of doing things, opens the door on your fortress, and allows a whole new Queen and Queendom to emerge? The result of which creates amazing opportunities for you.   What’s your role as Queen?   You’re wearing a crown (the symbol of responsibility, accountability and authority)   As a CEO, aka Queen of your business, you need to lead by example, and show the way to your beautiful people.   You need the confidence to know when something’s not working, to declare it and then to create something new. If you don’t have that confidence…yet, then ask someone else to tell you what they think you’re holding onto.   Queens take leaps of faith. They create their Battle Plan, build their strategy, and surround themselves with a team of solid supporters. Sometimes the only way to grow, is to jump and allow everything else to work its way through. I like to set intentions, even when I don’t know the ‘how’ of how I’m going to make it happen. I simply trust my intuition, follow through on action steps that pop into my head, and that’s when the magic happens.   What teeny tiny step could you take today to step into the better version of Queen you’re meant to be?   You can decide, and choose, that today is the day you rule your realm in a different way.   No Queen does it on her own. She has an entourage of support. You can get support from friends and family that you feel you can trust with your dreams and goals. You can hire someone to help you shortcut your journey, and get help creating a Battle Plan for your business.   Release those expectations, let go of those rigid beliefs and step into the role of Queen. Take a leap of faith, ask for help, and trust that what you need will come to you.   It’s time to release the weight of your crown!   PS. You don’t need to be a Queen on your own. If you want support, check out my Straighten Your Crown Sessions.   XXX   Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.   XXX  

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

If you'd like more business tips and strategies, come and join my  FaceBook community, Rock Your Fabulous Biz- http://bit.ly/RockYrFabBiz

Check out my visibility quiz where you can learn if you're a visibility lady, countess, princess or queen- http://bit.ly/VisQuiz 

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.   This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!   XXX   If you want to scale your business, then you need to learn how to outsource like a Queen. I’m going to share 5 simple tips to get you started.   Before we get to the tips though, we need to talk about your mindset.   When I first considered outsourcing, I thought it would cost me a fortune. I was working on a membership site for a new programme that I’d created, and had done about 80% of the back end on my website, but I couldn’t figure out how to get the training modules to release to clients, and that was a problem.   I was stubborn back then, and I told myself that I would not be beaten by my computer, and I would figure it out. I’m not amazing with technology, but I’m not too bad either, so I thought I could learn how to do it.   After two weeks of frustration, and I mean two FULL weeks, I decided to ask for help. I had a big bill in mind about how much it would cost, and when I got the bill I was gobsmacked. It took just 2 hours for my techie VA to sort out what had taken me two full weeks, and I hadn’t solved the problem.   That was a big lesson to me. Imagine how many potential clients I could have been connecting with in that space of time. I wonder how much potential income I lost over that 2 weeks.   You need to shift your mindset around:   a) bringing in help - it’s okay to not be an expert at everything  b) feeling that you have to be the one that does all of the work (even if you can do it!) and  c) trusting that someone can support you, and do as good a job as you can.   Once you’ve done that, then go through these tips to figure out how best to outsource.   1. Define your strengths   What can only you do in your business?    So there are lots of things you can probably do yourself, but it might not be the best use of your time. When I think about my own business, I know that only I can do my content. I’ve worked with many copywriters now, but they don’t quite get my message across in the way that I do.    Even when I think they’ve done an amazing job, other people tell me that they know I haven’t written the sales page or whatever piece of copy it is, so it seems inauthentic. Because of that, I write my own social media content, blog posts, podcasts, articles, training, books etc.    There are many things I can do, and even love to do - like create Canva images, do the itty bitty admin jobs (Yes, I love admin. I know, I’m weird!) You have to ask yourself though whether doing these small tasks are the best use of your time. You need to focus on your one main thing. My one thing is content creation/writing really.   2. What are your weaknesses?   You need to understand what your weaknesses are. What are those things on your list that take you forever? I can’t do Zaps (these are from a programme called Zapier and they basically allow you to take payment, and then automatically send out the digital goods). I’ve tried, I have failed many times. I miss the last step, so I now outsource it.    When you recognise your weaknesses, you’ll find it easier to know what to outsource. You’ll also enjoy running your business way more, because you’ll be doing more of the tasks you love doing, instead of being in that frustrated place, feeling like hurling your computer out of the window.   Ask for the help. You don’t have to do it all on your own. Focus on your strengths. These are what bring you in the money!   3. Get really clear on what you need   So, I know that I might not be able to do Zaps, but having spoken to a few people, I know that they don’t take long to set up if you have the know-how. By understanding that, I know that if someone says it will take 4 hours to set one up, they’re not the person I want to hire for that particular piece of work.   It’s important to have an idea in your mind of how long a particular job should take, that way you aren’t wasting money.   The other side of this, is that it saves you and your freelancer lots of time. Your freelancer isn’t constantly having to come back to you in order to understand what’s involved. Because you know what you need, you can then explain it succinctly to them, saving them time learning, and you time (and money) with unnecessary disruptions. Know what you need, or it can become costly.   Truth Bomb: If your freelancer has to ask lots of questions, you’re not making yourself clear enough.   My hubby shared a concept that sounds boring, but it’s great in practice! It’s a SOP - A Standard Operating Procedure. Simply put, it’s a list of all of the things required in a job - the step by step. What’s fabulous about SOP’s is you have all of the information saved for the job, so it’s easy to outsource. It’s also helpful if your VA (Virtual Assistant) changes career or is off sick, as you can simply share the SOP with the new person. You can even create SOPs for those infrequent jobs that you have to do. That way you don’t have to remember what you did, as it’s all documented. I just save my SOPs in Asana (Online project management programme) but I used to save them all in a Word document. Simples.   4. Time is your most valuable commodity   You know this, but you need to really know this. When you’re thinking small, you’re thinking you can do things yourself. You wouldn’t get the CEO of a corporate spending hours trying to sort his/her email campaign. He/she would give it to another department to deal with. You are the CEO of your business, so step up.   While you’re tinkering around on little projects, you could be bringing in additional income into your business. A Queen has a team of people around her to help manage her Queendom. She doesn’t do it all on her own. She knows she has to focus on the bigger things.    I got a fabulous piece of advice a few years ago - I was advised to stick a note on my computer that said, “Action Producing Money”. This really helped me to focus on doing the jobs I’m best at, instead of being stubborn. I no longer need the post-it note, but I do remind myself of this advice on a regular basis. It keeps you focused.   5. Start small   It definitely requires a mindset shift to outsource. It will feel scary, and perhaps even a little indulgent. If you want to scale your business though, you need to get support. You can’t do it all on your own.   Start by outsourcing one tiny piece of work. Check out some of the low cost freelance websites, such as Upwork or Fiverr, and give one piece of work to someone else to do. Make the time you’re not working on that piece of work count. Maybe use the time to reach out to past clients, or potential clients, or create a new sales page. Whatever it is, take some action that produces money, or has the potential to produce money at least.   I also have a client, Emma Ward, that runs Freelance Lifestyle. Her group is full to bursting of freelancers. If you need a freelancer, you can pretty much guarantee that you’ll find one in her group.  Emma is absolutely lovely, she’s super helpful. Here’s a link to check it out.   So there you have it, 5 tips to Outsource Like A Queen.   1. Define your strengths (know what only you can do) 2. Know your weaknesses 3. Get really clear on what you need 4. Know that time is your most valuable commodity - what else could you be doing? 5. Start small.   And most importantly, work on your mindset. You’re a Queen, you don’t need to do it all, even if you can! Give yourself permission to get the support you need.   PS. You don’t need to be a Queen on your own. If you want support, check out my Straighten Your Crown Sessions.   XXX   Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.   XXX  

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

If you'd like more business tips and strategies, come and join my  FaceBook community, Rock Your Fabulous Biz- http://bit.ly/RockYrFabBiz

Check out my visibility quiz where you can learn if you're a visibility lady, countess, princess or queen- http://bit.ly/VisQuiz 

Welcome to RYFB with me, Ruby McGuire, Business Mastery and Mindset Queen.

This podcast is for you if you're a service-based business owner, a solopreneur. You're effectively the CEO of your business. I'm here to help you feel and behave like one. In this podcast show, we'll explore the many facets of being the leader, aka Queen of your business. We'll talk about creating a success mindset and taking your business to the next level. I'll be talking all things business mastery, mindset and manifesting through the Law of Attraction. I do like a bit of woo! Tune in (mostly weekly) as I'll be sharing lots of business strategies to help you. Make sure you head on over to www.rubymcguire.com to find out how we can work together. Book in a call and let's share a virtual cappuccino together!

XXX

The one thing you need to start doing if you want a successful business

I have a lot of clients tell me they are done with their mindset work. They tell me they’ve done lots of inner work and there’s nothing more they need to do. They say they just need to get on with the business stuff.

I call bullshit on that.

It doesn’t matter what level you are at in your business, there is always more mindset work to do. As Denise Duffield-Thomas says, ‘New level, new devil’. Our mindset is the biggest piece of the puzzle when it comes to creating success. 

There’s a graphic that goes around on social media with a picture of an iceberg. The tip of the iceberg shows our conscious mind stuff, above the water. The rest of the iceberg, that’s underneath the water, is all of the unconscious mind stuff. This is what owns you, unless you deal with it and do the mindset work! Your mindset monkeys will keep you under that water for as long as possible, as they think that’s the way to keep you safe. What they don’t realise is they are drowning you and stopping you from exploring the world.

I was speaking with a good friend earlier this week, and we were saying how mindset has been the biggest thing we’ve had to work on in order to grow our businesses. 

You can learn all of the business tips, tricks and strategies in the world, but if you want to help people you need to have a strong mindset. If you don’t, when you jump on calls with clients your lack of confidence and self-belief will come across. 

You may shy away from taking action on certain areas of your business, because you find it hard to know what to work on first, or you doubt yourself about what you’re putting out there. 

You may find you dilute your marketing messages for fear that people will ‘find you out’, or judge and reject you. You are in fear of what others will think of you, so you’re not as authentic as you could be. 

Take the swear word I’ve used in today’s podcast. Years ago, I wouldn’t have used it. Do I swear? Yes, waaaaay more than I should, but do you know what? It’s who I am and because I’ve done the mindset work, I don’t actually care what people think now. If people don’t like that, then that’s okay. We are all like Marmite, some will love us, some won’t. 

(Side note: For those not familiar, with Marmite, it’s a yeast extract, a spread that you can use on toast, and people usually love it or hate it, there’s rarely an in-between like for it) 

Does this mean that I will be swearing like a trooper through all future posts? No, not at all, but you might find the odd expletive thrown into the mix. 

You may find that you end up over-giving because you’re afraid that people won’t want to buy from you, or you’re afraid to charge for your services. I know that’s something I’ve definitely done over the years, to the point of burnout. 

You have to remember that people aren’t buying your services in the moment, they’re buying all that you’ve learned over the years. So when someone works with me, they are getting all of the experience of my working in the corporate world of HR for 11 years, my work with hundreds of clients, all the training and personal development I’ve done, and my life experience too.  I now own that I know my stuff, and that I can help my clients step up to be Queens of their business, but that didn’t come naturally. I had to work continuously on my mindset to realise this, and I still work on it daily, without fail. It’s like a meditation ‘practice’, with the emphasis being on the word practice. You have to practice it over and over again in order to improve.

It takes courage to learn more about the way you think, and how it might be holding you back. 

It takes courage to take ownership and responsibility for your life and the part you may have played/are playing to create what you have right now.

It takes courage to do the mindset work, it can be super painful at times, but it will be worth it in the end.

Reclaim your power. Tell your mindset monkeys where to go and do the daily inner work. Not sure where to start, check out the show notes/the links at the bottom of this post to read more mindset posts.

You are braver than you think.

Remember that iceberg? When you do the mindset work, you’ll find those waters get very muddy and turbulent for a while, but the storms will pass and you’ll find that peace again. In fact, you’ll find a sense of inner peace that is there no matter what’s going on around you.

So please don’t think you’re done with mindset work, it really will be the game changer for your business if you’re willing to commit to doing the work. Plus, you’re a much nicer person to know the more you do it. Well, I hope that’s right in my case anyway!

XXX

Thanks so much for tuning into Rock Your Fabulous Biz with me, Ruby McGuire, Business Mastery and Mindset Queen. I hope you enjoyed the show. If you did, I'd love for you to leave an amazing review for me. Remember to subscribe to my show and then head on over to my Facebook group, Rock Your Fabulous Biz, and learn some fun business tips and strategies to help you be the Queen of your Business. The link is in the show notes. Stay tuned for upcoming mostly weekly episodes on all aspects of your business.

XXX

Links To Mindset Articles:

https://www.rubymcguire.com/are-you-distorting-the-truth/

https://www.rubymcguire.com/your-negativity-could-be-costing-you-clients/

https://www.rubymcguire.com/part-1-of-7-rock-your-mindset/

XXX

How To Win And Keep Clients*:  

https://www.amazon.co.uk/How-Win-Keep-Clients-Strategies/dp/1527246132/?tag=bethcoyodrtob-21

*Please note this is an affiliate link, so I may get commission should you choose to make a purchase.

If you'd like more business tips and strategies, come and join my  FaceBook community, Rock Your Fabulous Biz- http://bit.ly/RockYrFabBiz

Check out my visibility quiz where you can learn if you're a visibility lady, countess, princess or queen- http://bit.ly/VisQuiz