Rock Your Wedding Biz

Wedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode! Let's go, Rock Stars!

Find this episode's show notes at: http://rockyourweddingbiz.com/episode54/

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential publications. Get ready, Rockstars, this is a good one!

Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are so many amazing tips in this episode, don't miss it!

View this episode's show notes at: http://rockyourweddingbiz.com/episode52/ ‎

Have you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars!

Read this episode's show notes at: http://rockyourweddingbiz.com/episode51/

Have you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!

Raise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book. Listen in to get all the details!

We're sure that by now, you've peeped The Knot's new logo and branding. And we're pretty sure you have feelings about it. We know we do! On this week's episode, we talk about how to do a Brand Refresh - which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!

Just when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!

Today we're talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions, we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let's get to it.

The old adage "If you build it they will come" is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it ... yourself. If you're currently winging your marketing plan (or if you don't have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi's tips into action, you are going to have so many leads you won't know what to do with yourself. But ya gotta do the work, yeah? Yeah. Let's get it!