The Art of the Impossible

Rocket fuel for change: driving digital transformation in aerospace manufacturing and beyond


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Meng Zhu, former blue-chip consultant with IBM, Accenture, and Deloitte, has driven digital transformation for global leaders including Meta, Pfizer, PVH, Hilton, and aerospace innovator Blue Origin. She reveals how Organizational Change Management (OCM), AI, and a people-first strategy can turn ambitious visions into measurable results – from boosting adoption and streamlining processes to significantly cutting rocket engine production cycles from double-digit to single-digit weeks – and why leadership alignment is key to making transformation stick.


Shaping what comes next

Autodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.


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The Art of the ImpossibleBy Autodesk Limited

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