Tim Hamilton, the Founder and CEO of Praxent, grew his company's revenue from $2.6m in 2014 to $5.2m in 2017, a 103% increase and now they are on track to hit $7.3m this year.

Praxent is a custom software company and digital consultancy that helps their clients unlock greater profitability and valuation through strategic technology tools.

In this interview with Eversprint's Malcolm Lui, Tim shares how he and his team accelerated their high value sales by:

• Bringing on board a new partner to handle sales, which allowed Tim to focus on marketing and lead gen. This key decision was inspired by the book "Rocket Fuel" by Gino Wickman.  
• Generating leads through continuously refined content marketing and corporate event triggers.  
• Capitalizing on the trend toward reducing buyer journey friction.