Rocket Media Help Guides

In this blog, we break down OTT and explain why it might just be the game-changer your business needs.

• Here’s what you’ll learn:What OTT really is and how it’s different from traditional TV.
• The key benefits of OTT advertising, from hyper-targeted ads to real-time metrics.
• How OTT can give you a competitive edge in today’s fast-paced digital world.

If you want to stay ahead of the curve, you don’t want to miss this. It’s time to rethink your ad strategy and see how OTT can make a difference for your business. 

And you can start by reading our awesome blog on this exact topic.

In today’s rapidly evolving market, security companies must leverage effective marketing strategies to distin­guish themselves from the competition. At Rocket Media, we’ve developed a four-level approach to elevate your marketing efforts and drive substantial growth.

Imagine making money while you’re chilling on a beach. Sounds like a dream, right? 

Well, that’s exactly what one of our clients did last month, thanks to a new automated email journey we implemented in the week before his departure. When he returned, he was almost $30,000 richer. 

Automated email journeys are a technique every homeowner should understand. If you’re not, you’re just leaving money on the table!

• Our latest blog will answer all of your questions on automated email journeys, including: How email journeys bring in sales—even when you’re off the clock.
• The secret to better customer experiences
• Why staying top-of-mind with automated emails leads to more sales.

Curious to learn more? Click below to dive into the details and start boosting your revenue today!

https://rocketmedia.com/resources/automated-email-journeys-home-services

Most businesses want to appear at the very top of Google search results. But without a sizable PPC budget or highly effective SEO content, how do you compete?

The answer: Local Service Ads (LSAs).

Operating on a pay-per-lead model, you won't pay unless a customer actually contacts you through the ad. Plus, your ad will appear above PPC ads and organic listings. This means that when a homeowner's AC fails on a hot summer day or a sudden plumbing issue arises, your business can be the first one they see and consider.

Interested in learning more? Our latest guide is an in-depth "how-to" on setting up LSAs for maximum results. Keep reading to learn how your home service company can benefit from this highly effective ad strategy.

View the article: https://rocketmedia.com/blog/lsa-guide-for-home-service-companies

As an HVAC business owner, you're well aware that the backbone of your company's growth isn't just about delivering exceptional services. It's also about how effectively you market those services to customers. 

But how do you know what's considered "good" HVAC marketing? And what's the guarantee it will work for your business?

We'll be straight with you: there are no guarantees in marketing. A marketing plan that works well for one business may not perform well for another.

The silver lining is that once you understand this, you begin to unlock your marketing success. Because "good" marketing isn't one-size-fits-all. It's about customized solutions for your business, your goals, and your challenges. 

If you're ready to develop a marketing strategy that produces measurable results, check out our latest guide. We'll walk you through how to craft a winning HVAC marketing plan, step-by-step.

In a world where online presence is everything, your Google Business Profile isn’t just another listing. It's the foundation of how you appear online. That’s why we want to show you why optimizing your Google Business Profile is crucial for your success in today's digital marketplace. Why should you care about optimizing your Google Business Profile?

• First impressions matter: A well-optimized profile can beautifully present your business, ensuring you grab attention from the get-go.
• Be seen by your local community: By optimizing your profile, you make it easier for people in your area to find you when they're searching for the services you offer.
• Build trust through reviews: An optimized profile makes it easier for happy customers to leave feedback, showing new customers why they should choose you.
• Stand out from the competition: In a crowded market, your optimized Google Business Profile can be the difference that draws a customer to you instead of a competitor.
• Make informed decisions: Google provides valuable insights and analytics for your profile, helping you understand what works and what doesn't.

Google's search algorithm is in constant flux, adapting to new standards and practices almost daily. What succeeded in boosting your site's visibility yesterday may not yield the same results today.

The good news is that Rocket Media's Google Specialists work hard to stay current. In our latest blog, we're explaining how to take advantage of Google's recent core updates, including:

• Tailored search options
• Leveraging website testimonials 
• How to make your site more shareable
• Why honest reviews matter more now
• Creating genuinely helpful content 

This guide isn't just about chasing higher search rankings. It's about making your website the go-to place for quality traffic that's ready to engage.

When it comes to business marketing, you're probably focused on platforms like Facebook and Google. But did you know that Yelp gets an average of 80 million monthly visitors? That's a massive audience! To help you reach more customers and increase brand recognition, our latest blog explores how to:

• Optimize your Yelp profile
• Respond to reviews (good or bad)
• Promote special offers
• Leverage Yelp advertising
• Utilize Yelp insights

We also explore the benefits of working with a Yelp Advertising Partner like your friends here at Rocket Media.

Read the article: https://rocketmedia.com/blog/how-to-get-the-most-out-of-your-yelp-profile

A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com

A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com