ROCKETFUEL FOR REALESTATE - Real Estate Coaching, Leadership & Collaboration Podcast

🚀 This week on the Rocketfuel for Real Estate Podcast, Joe Herrera, Amy Youngren, Raquel Quinet and Ryan Wykes go deep on TEAMS, then bring on Brian Gubernick to talk about what's actually working for team leaders right now. 🏡

We play HOT OR NOT 🔥 on the biggest team debates (providing leads, mandatory meetings, hiring brand-new agents, mandatory prospecting), then BUY OR SELL 🟢🔴: micro teams, agent productivity over agent count, AI-powered lead gen, and the "100 agents doing 6 deals" model.

Then Brian joins 🎙️: the top-agent "listening tour", why per-agent production is THE metric (≈1 deal per agent per month), Nick Saban's "play like a champion today", why 7 conversations a day just became 12, the database ÷ 13 math, and his outlook on Q4, Q1 and rates. 📈

👉 Join the community on Skool: https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

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⏱️ CHAPTERS
0:00 👋 Welcome to Rocketfuel (and Canadian Thanksgiving 101 🦃)
3:40 🎯 Today's focus: real estate teams
4:15 📱 Joe's avatar-based recruiting: 30 posts, 6 appointments
6:30 🤝 Amy & Ryan: why word of mouth recruits best
11:09 🔥 HOT OR NOT: team edition
11:44 🔥 Providing leads to your team
13:30 🔥 Mandatory weekly team meetings
14:28 🔥 Teams hiring brand-new agents
18:14 🔥 Mandatory prospecting & accountability
18:42 💬 "Agency without accountability is chaos"
21:40 🟢🔴 BUY OR SELL
21:49 🔴 Joe sells: half-in, half-interested agents
23:30 🟢 Amy buys: the rise of the micro team
24:25 🟢 Raquel buys: agent productivity over agent count
24:54 🟢 Ryan buys: lead gen, powered by AI & automation
25:30 🟢 Joe buys: 100 agents doing 6 deals a year
26:47 🎙️ GUEST: Brian Gubernick
28:25 👂 The top-agent "listening tour": what they're missing
31:00 💬 "Agents leave when they run out of future with you"
31:40 📊 Per-agent production is the metric
34:37 🎯 ≈1 deal per agent, per month
37:29 💬 "The sum of the average creates extraordinary"
38:20 🏈 Nick Saban: play like a champion today
39:18 📞 7 → 12 conversations a day: control the controllables
42:16 🤖 Use AI to free your calendar for real conversations
44:02 📅 Why 2019 is the benchmark year
45:42 🧮 The database ÷ 13 math
47:13 ☎️ 10 conversations = 1 appointment
48:29 🏗️ How Brian would build a team from scratch
49:46 🕵️ Don't be a "secret agent": work your SOI
51:56 🏠 Open houses with purpose
53:49 🔮 Q4, Q1 and the market outlook
55:11 📉 Rates: "gangbusters" at 5.99%
56:59 📲 Where to follow Brian: @bgubernick + No Days Off Podcast
58:12 ✅ THE TAKEAWAYS
61:21 🚀 Join us on Skool + Ultimate Team Leader Mastermind (Toronto, Oct 29)

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🎧 Follow Brian Gubernick on Instagram: @bgubernick · https://instagram.com/bgubernick
🎙️ No Days Off Podcast (8–10 minutes, every weekday morning)

🔥 ROCKET FUEL | MondayRocketFuel.com
A collaborative space for the real estate industry to go further, faster, together.

🏫 Join our SKOOL community (UNTD Community):
https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

📲 FOLLOW US: @UNTDCOMMUNITY

👍 If this helped you, hit LIKE, SUBSCRIBE and turn on the 🔔 so you never miss an episode!

#realestate #realestateteams #teamleader #realestatepodcast #realtor #leadgeneration

🚀 Monday Rocketfuel Live is now the Rocketfuel for Real Estate Podcast! A weekly agent mastermind with Joe Herrera, Amy Youngren, Raquel Quinet and Ryan Wykes. 🏡

In this episode we cover why we moved the community to Skool, why a "bad market" is just an excuse, and why Q4 decides your Q1. 📈

Then we play BUY OR SELL 🟢🔴: AI-powered agents, the math of conversations, Ben Kinney's "who do you know?" script, in-person community, one-off AI tools, fake content, and consumption without execution.

We wrap with who we're listening to right now 🎧 (Sharran Srivatsaa, Leila Hormozi, Dan Martell, Ryan Serhant, Chasing Enough, and 5 Naval Ravikant quotes) and what we want Rocketfuel to do by January. 🎯

👉 Join the community on Skool: https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

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⏱️ CHAPTERS
0:00 👋 Welcome to the new Rocketfuel Podcast
1:07  From Monday Rocketfuel Live to a weekly podcast
2:05  Why we moved the community to Skool
5:48  Wanting community vs. actually belonging
7:04  Facebook groups vs. Skool
9:04  The COVID lesson: agents' "first responder" moment
11:28  100 open houses in 100 days
12:00  Bad market? Everything else is an excuse
13:04 🤖 Using AI to have more conversations
14:04  Interest rates: U.S. vs. Canada
15:37  Q4 is separation season. Your Q1 is built now
17:10 💍 Nobody's move depends on interest rates
18:05 🟢🔴 BUY OR SELL: the rules
18:39  Raquel buys: becoming an AI-powered agent
22:10  Amy buys: educational webinars
22:25  Joe buys: the math of conversations
25:16  Ben Kinney's "Who do you know?" script
26:00  Ryan buys: in-person community
29:33  Ryan sells: one-off AI tools
31:45  Cancel ChatGPT and use McDonald's chatbot?
33:35  Joe sells: creating fake content
35:00  Amy sells: the highlight-reel pressure
38:52  Raquel sells: consumption without execution
40:34  WHO ARE YOU LISTENING TO?
41:06  Raquel: Sharran Srivatsaa, Leila Hormozi, Dan Martell
42:38  Amy: Chasing Enough by Mandy Balak
44:10  Ryan: Ryan Serhant, and "I might not make $100M, and that's okay"
47:10  Joe: Sharran Srivatsaa + 5 quotes from The Almanack of Naval Ravikant
48:25  LOOKING AHEAD: what we want Rocketfuel to do by January
54:17 🚀 Join us on Skool

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🔥 ROCKET FUEL | MondayRocketFuel.com
A collaborative space for the real estate industry to go further, faster, together.

🏫 Join our SKOOL community (UNTD Community):
https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

📲 FOLLOW US: @UNTDCOMMUNITY

👍 If this helped you, hit LIKE, SUBSCRIBE and turn on the 🔔 so you never miss an episode!

#realestate #realestateagent #realtor #realestatepodcast #ai #leadgeneration

MondayRocketFuel.com

A collaborative space for the real estate industry to go further, faster together.

ROCKET FUEL - MondayRocketFuel.com

Join Our SKOOL community - https://www.skool.com/untdcommunity

FOLLOW US : @UNTDCOMMUNITY
ZOOM LINK : MondayRocketFuel.com

The conversation keeps rolling in the new format of Rocket Fuel Live. The UNTD Community team stay unscripted and real, this week with special guest Emma Pace (founder of Sales Genius and one of the sharpest minds in real estate lead generation and paid ads).

The crew gets into what's actually working right now: why most agents burn their budget chasing cold strangers instead of the warm audience they already have; how retargeting quietly becomes your highest-return marketing; the ad mistakes agents keep repeating; where AI belongs in your ad strategy and where it does not; and how to spend smarter instead of just spending more. Plus a rapid-fire "Buy or Sell" round on paid leads, retargeting, and where your marketing dollars should go in 2026.

Whether you're just starting to run ads or already spending every month, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

Connect with Emma Pace:
 Instagram: https://www.instagram.com/paceofbass
Website: https://emmapace.ca

We're back, and we're doing it differently. In the new format of Rocket Fuel Live, Joe Herrera and the UNTD Community team drop the stage personas for a real, unscripted conversation, and kick off with special guest Chris Smith (KNWN Local, Beacon, and one of the sharpest minds in real estate marketing).

The crew gets into what's actually working right now: why the smart move on AI is to speed up, not slow down; the "who not how" mindset that frees you from trying to do everything yourself; how to find the repeatable tasks eating your week and hand them to AI; when to use off-the-shelf tools versus building your own; and why fast, cheap failure beats waiting on the perfect plan. Plus a rapid-fire "Buy or Sell" round on cold calling, YouTube, and paid leads.

Whether you're just getting started with AI or already deep in it, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

EVERYTHING you need to know for REAL BROKER and WHY YOU should join - REAL Water Cooler Podcast

Curious about joining REAL broker?  Want to know why everyone is joining REAL Broker? Are you part of EXP or other similar companies and want to know the difference with REAL Broker?  We answer almost everything.

If you are trying to recruit someone to REAL Broker this is the PERFECT video to send them  

Interested or curious how to join real?  COMMENT BELOW

The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

WELCOME to REAL Broker - REAL Water Cooler Podcast- REAL Water Cooler Podcast

BUILD A NETWORK.  This is why REAL is successful.  This is why Real Estate agents like Shaylie and Ray are switching to REAL.  Because they can network with like minded real estate agents trying to impact their community.  

Interested or curious how to join real?  COMMENT BELOW

The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

New Name Same Content!  We discuss everything REAL broker and big changes in our Real Estate Industry at The REAL Water Cooler Podcast.

Today we talk about Sharran Srivatsaa's HUGE move to president of Acquitsions.com Owned by Alex Hormozi.  We explain why this happened and how EXCITED we are for him!  We break down THE WGR method and how he makes noise in a quiet industry.  How does AI affect our real estate industry?  Is AI making a positive or negative impact for Real Estate Agents in 2025.  And finally we finish up with SILO vs COLLABORATION.  Is it better to go fast alone or far together?

Lets Discuss!  Comment below what you think we want to know!


The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

How We Got Into Investing and YOU Should Too - The Real Joe Herrera -  REAL Broker

We have been real estate investors for YEARS.  And right now is the BEST time to get into Real Estate Investments.  We breakdown how we started in Real Estate Investing and what our processes are to be SUCCESSFUL as a Real Estate Investment Team.  We explain the houses we look for and the prices that make sense to invest in.

Questions about Real Estate Investing?  Hit us up! @joeherrera or @_taylorprince_ we are happy to guide you through our processes to make you a successful real estate investor. 

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

The Real Joe Herrera -  REAL Broker

We get asked ALL THE TIME, 'How did you build a network of agents?'  The answer is simple, REAL BROKER.  REAL Broker has been a game change for Real Estate Agents who want to network and build a network of highly productive and motivated agents just like us.  This changed the game for us.  Colton and I sit down as we breakdown the ins and outs of REAL Broker.  Why we converted our brokerage to the REAL Broker Model AND how it has impacted us as an brokerage.  Spoiler, it has been amazing!  With the stock options and networking of agents.. we have grown exponentially.  

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb